Communications

What Would Digital-First Advancement Look Like?

What Would Digital-First Advancement Look Like?

In Spring 2014, the New York Times Digital Innovation report presented a compelling assessment of the challenges facing the paper in light of increasing competition from digital news sources. Readers of the report quickly realized that its analysis of the digital landscape and recommendations for organizational changes were relevant far beyond the confines of journalism […]

UX 101: User Experience

UX 101: User Experience

The user experience includes all interactions that your customer has with your organization, and can make or break your marketing or branding campaign. Today we are going to discuss how to get started, best practices, and measurement to see how your customers really feel.

E-Expectations 2014

E-Expectations 2014

In this segment of Admissions Live (airdate September 8, 2014), host Chris D’Orso talks with Stephanie Geyer of Noel-Levitz and Lance Merker of OmniUpdate about this year’s E-Expectations survey of college-bound students and their parents.

Student Perceptions and the State of Ed Tech

Student Perceptions and the State of Ed Tech

Thursday, August 28, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Findings show 59% of students who don’t code would like to learn but haven’t had the opportunity. Join Ashley Budd as she speaks with StudyMode researchers who have just released the results of a Student Psyche Report on students and computer […]

Digital Accessibility

Digital Accessibility

Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging.

Understanding the Independent School Marketplace

Understanding the Independent School Marketplace

Thursday, July 31, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Drew Millikin, Director of Admissions and Financial Aid at Vermont Academy, guest hosts this special episode of Higher Ed Live. As educators we recognize the challenging market that we operate in. Tune in as Drew speaks with Brendan Schneider, Director of […]

Higher Ed Info: The Importance of IA in UX

Higher Ed Info: The Importance of IA in UX

Thursday, July 17, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How do we organize our information for our audiences? Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of information architecture (IA) for an optimized user experience (UX). Join the broadcast LIVE and participate in the discussion on […]

Harnessing World Events

Harnessing World Events

Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university.

Tweeter-In-Chief

Tweeter-In-Chief

Should college presidents tweet? Is there value in university leaders blogging? Does social media play a role in transparency and approachability? Michael Kiser leads this important discussion with guests Michael Stoner of mStoner and Dan Zaiontz of Seneca College.

The Homepage is Dead; Long Live the Homepage?

The Homepage is Dead; Long Live the Homepage?

Thursday, May 19, 2014 at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive The Nieman Journalism Lab called last week’s leaked report from the newsroom innovation team at the New York Times “one of the key documents of this media age,” and whether or not you agree with that assessment, there’s no doubt that it […]

2014 Work Hacks

2014 Work Hacks

Thursday, May 22, 2014 at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Want to get more out of your work day? There’s an app for that. Regardless of where you sit in your institution, technology has infiltrated and impacted almost every aspect of our work days. Let’s sort through the clutter, get beyond disruption […]

Content Strategy - Unicorns and Real Talk

Content Strategy – Unicorns and Real Talk

Content strategy experts unite to discuss strategy for internal web governance and external media production. Host Ashley Budd speaks with Ahava Leibtag, President of Aha Media Group, Mike Petroff, Digital Content Strategist at Harvard and Sarah Maxell Crosby, Web Content Strategist at Dartmouth during this content strategy panel.

Handling Transition at the Top

Handling Transition at the Top

If you stay in this business for any length of time, you’re bound to go through a presidential transition. Host Michael Kiser speaks with Dan Lundquist, education consultant and vice president for external relations at The Sage Colleges, about how to prepare and plan for the inevitable.

2014 Social Media Toolkit

2014 Social Media Toolkit

Higher Ed Live guest host Stephanie St.Martin from Boston College speaks with Cara Rousseau and Amanda Peralta about social media campaigns at Duke University, Erin Supinka a current student and social media ambassador from Rochester Institute of Technology and Sean Casey, video producer from Boston College.

LIVE from #CASEsmc!

LIVE from #CASEsmc!

Host Ashley Budd interviews faculty, speakers and conference chair, Keith Hannon, live from the CASE Social Media and Community Conference in Marina Del Rey, California.

Social Media Strategy for Orientation

Social Media Strategy for Orientation

As orientation time approaches, do you have a social media strategy in place? Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation.

Social Media Beyond EDU

Social Media Beyond EDU

Colleges and universities are becoming increasingly sophisticated in their use of social media. We’re more strategic, creative, and better at integrating social into various campaigns than we have been. But while the progress is undeniable, it still feels as though higher ed is lagging behind the private sector in making serious investments in social media […]

Building an Integrated Brand - The Loyola University Chicago Story

Building an Integrated Brand – The Loyola University Chicago Story

Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.

Using Social Data to Understand Individuals

Using Social Data to Understand Individuals

Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown? — or aggregate engagement with particular pieces of content — how many likes did my most recent status update receive? What’s missing from much of the […]

Communicating Value in Higher Ed

Communicating Value in Higher Ed

Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.

Opportunities and Challenges for Higher Ed Marketers in 2014

Opportunities and Challenges for Higher Ed Marketers in 2014

Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.

Dispelling Higher Ed Myths & Getting Back to What Works

Dispelling Higher Ed Myths & Getting Back to What Works

Host Ashley Budd welcomes Seth Odell back to Higher Ed Live to discuss how individuals will shape the future of higher education. Tune in as they kick off the year by setting the record straight.

The Net Promoter Score (NPS) in Higher Ed Advancement

The Net Promoter Score (NPS) in Higher Ed Advancement

It’s no secret that Advancement shops have had a conflicted relationship with measurement and metrics in the past. The performance of some units, such as Annual Funds, is easy to quantify as dollars raised. Others, especially alumni relations and communications units, have relied much more heavily on anecdotal evidence to measure success and articulate their […]