The 18th Annual University of Illinois Web Conference is set for April 5-7 at the I Hotel and Conference Center in Champaign, Illinois. Registration is open now, but history has shown it won’t be open long. The demand is high for this event, and each year the conference sells out fast. Why do people flock […]
You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students.
Campuses are always on the lookout for the next best way to engage with their students. Campus staff try to reach students through many channels. You’ve tried social media, booths in the union, flyers, websites, one-on-one meetings, phone calls, and emails. These efforts often result in low levels of engagement. Many institutions consider texting students, […]
Just because you’re on vacation for the holidays doesn’t mean that your student recruiting efforts should end. In fact, the holidays are a perfect opportunity to acquire new prospective students and nurture those already considering your school. Why? Students have a few weeks off and college deadlines are piling up as the year turns over. […]
So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It’s true. We work in a field where consistency is vital, yet often unattainable. Professionals at all levels find challenges getting in, staying in, and moving […]
It’s #GivingTuesday season. That special time of year when many of us spend our days snacking on antacids and breathing into a paper bag. Good times! I feel you. That was me about a year ago when I started to plan Duquesne University’s first-ever Day of Giving. Planning these events can evoke feelings of uncertainty […]
It’s no secret that students want to text. In fact, a recent study found that 97 percent of students indicated they use texting as their primary form of communication – they prefer it over email, direct mail or phone calls. Does that mean you should jump right in, start texting students and encourage your colleagues […]
The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, […]
Higher education is always in flux. According to the National Student Clearinghouse, college enrollment declined about two percent from 2014 to 2015. Now, more than ever, academic administrators must make the most of what’s available to encourage student engagement and achievement throughout the four year post-secondary education process. One of the assets academic professionals can leverage […]
HighEdWeb’s Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.
LinkedIn is a powerful platform that helps colleges and universities strengthen alumni networks, share achievements, and promote initiatives and events. But few institutions have attempted to leverage the power of LinkedIn Influencers to drive engagement and name recognition. LinkedIn Influencers are networking superstars, CEOs, career coaches and thought leaders that provide advice by regularly publishing […]
After largely operating as sole entities, in the past five years career services and alumni relations are merging offices and creating alumni volunteering opportunities tied to the career narrative to increase placement, career readiness, alumni engagement and donations. CampusTap explored this early-stage development in the recently-released ebook, “Merging Alumni Relations & Career Services Playbook.” In […]
If you’re anything like the rest of the world right now, you’re glued to the television watching Michael Phelps swim his way further into the hearts of the country. When he first swam in the Olympics in 2000, social media wasn’t even a twinkle in Mark Zuckerberg’s eye — if it was anything, it was […]
If you’re like most higher ed professionals, you’re constantly on the move. Whether it’s hopping from one meeting to another or traveling to the next conference, it’s tough to stay up-to-date on all the latest and greatest content on the Higher Ed Live site. We know you don’t want to miss the tips and tools […]
It’s not easy working in education. The landscape is constantly changing. Your college needs another software update. And you have to compete with the online courses that seem to have stolen your students overnight. And state funding has dropped AGAIN so you have to attract and engage students on an even tighter budget. And… It […]
Universities are getting into the mobile mindset and alumni development should be no exception. When it comes to engaging millennial alumni, the shift to mobile becomes essential. With that said, Corporate Insight’s “Gifting on the Go” report could only identify a select few colleges across the country that are utilizing mobile giving methods. With the […]