The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution’s president (or chancellor), and nearly 60 percent serve on the president’s cabinet or leadership team. That still leaves a significant percentage of […]
This episode has been developed in partnership with the University of Virginia Career Center. University of Virginia students interested in social media careers will gather at UVA in the Newcomb Gallery to hear from top social media managers on how they got into social media and details about what they do in their jobs. Learn […]
A brand is owned by the customers who draw meaning from it. In his new book The Brand Flip, Marty Neumeier shares 10 new realities for brands, where customer identity, not company identity, takes precedence. He writes, “The primary good that a company can offer its customers is empowerment. The best brand builders see greatness […]
Did the last departmental email you opened include clip art, Comic Sans, and a screenshot of a word document? Are you running out of hair to pull out? Pulling together effective internal email communication across campus silos is a struggle. When our email communication fails, important messages don’t reach our most important constituency–our students. Learn […]
The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily “control,” they must “influence.” But how? In this episode, communications leaders from NC State and Tulane will discuss how their teams have provided leadership, […]
It is our mission at Higher Ed Live to bring you closer to the best and brightest minds in higher education. This year we aired over 100 live broadcasts reaching thousands of higher ed colleagues. According to viewership, here are a few of your favorites. Those seeking the brightest minds seemed to have found them […]
Sharing a unified visual identity and message across disparate campuses is challenging. Learn from Berklee College of Music’s marketing leadership about the success of an ongoing branding initiative that touches degree programs, institutes, and other programmatic offerings. Their goal, a coherent brand experience that will reach a wildly diverse audience.
The annual AMA Symposium for the Marketing of Higher Education is November 15-18 in Chicago. With more than 1,000 attendees, it is the largest event exploring the challenges and trends shaping marketing in higher education. In this episode of Marketing Live, conference keynote speaker Dan Dillon Jr. and conference co-chair Deb Maue will join host […]
We have all suffered through bad presentations, while others have inspired and energized us. Learn how to transform standard presentations into an engaging journey. Marketing Live host Amy Jorgensen speaks with communication industry leader and Duarte’s vice president of academy and marketing, Laura Wall Klieves.
College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay ahead of the curve. Experts Stephanie Geyer and Lance Merker will discuss tips on how to optimize communication strategies and content across multiple […]
Over 85% of student leaders on college campuses are involved in Greek communities. With hundreds of thousands of current student members, it is imperative that we communicate effectively with these campus advocates. Tune in to learn from the experts on how to connect with this powerful group.
Photography for Non-Photographers from Cathy Benscoter Someone has to take photos on your campus, and it looks like it’s you. Too bad it’s not really your thing. But with a few simple tips, it can be. At the 2015 Web Conference at Penn State University, Cathy Benscoter shared basics of good photography, from composition to […]
Talking about social media today tends to focus on strategies for how we use tools like Twitter and Facebook to engage with audiences we may never otherwise meet in real life. These virtual communities and the devices we use to access them create a seemingly endless variety of options for how we can share ideas […]
Take a look at your 2015 budget. Are you really prepared to spend on website optimization this next year? Personalization continues to gain ground as one of the biggest trends in digital marketing, and optimization is a must for universities. Why? Glad you asked. Here are 3 reasons you need to budget for optimizing your […]
Admissions Live: The State of College Admissions Host: Chris D’Orso Advancement Live: What Makes a Great Print Edition Alumni Magazine? Host: Ryan Catherwood Marketing Live: Social Media: What Is the Best Way to Communicate With Students? Host: Amy Jorgensen Student Affairs Live: Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media Host: Tony Doody […]