Thursday, July 17, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How do we organize our information for our audiences? Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of information architecture (IA) for an optimized user experience (UX). Join the broadcast LIVE and participate in the discussion on […]
New evidence of success in the digital realm of advancement communications can be found in recent “Giving Day” results both in terms of dollars raised and donor participation percentages. Columbia University, Colgate University and Washington and Lee University come to mind as great examples. Several universities have tried and many more are planning 24-hour giving […]
Thursday, May 19, 2014 at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive The Nieman Journalism Lab called last week’s leaked report from the newsroom innovation team at the New York Times “one of the key documents of this media age,” and whether or not you agree with that assessment, there’s no doubt that it […]
Thursday, May 22, 2014 at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Want to get more out of your work day? There’s an app for that. Regardless of where you sit in your institution, technology has infiltrated and impacted almost every aspect of our work days. Let’s sort through the clutter, get beyond disruption […]
Content strategy experts unite to discuss strategy for internal web governance and external media production. Host Ashley Budd speaks with Ahava Leibtag, President of Aha Media Group, Mike Petroff, Digital Content Strategist at Harvard and Sarah Maxell Crosby, Web Content Strategist at Dartmouth during this content strategy panel.
If you stay in this business for any length of time, you’re bound to go through a presidential transition. Host Michael Kiser speaks with Dan Lundquist, education consultant and vice president for external relations at The Sage Colleges, about how to prepare and plan for the inevitable.
Host Ashley Budd interviews faculty, speakers and conference chair, Keith Hannon, live from the CASE Social Media and Community Conference in Marina Del Rey, California.
Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.
Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.
Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.
Host Ashley Budd welcomes Seth Odell back to Higher Ed Live to discuss how individuals will shape the future of higher education. Tune in as they kick off the year by setting the record straight.
It’s no secret that Advancement shops have had a conflicted relationship with measurement and metrics in the past. The performance of some units, such as Annual Funds, is easy to quantify as dollars raised. Others, especially alumni relations and communications units, have relied much more heavily on anecdotal evidence to measure success and articulate their […]
Former head of Rhode Island School of Design’s marketing and communications Becky Bermont talks about thought leadership in higher education with a case study of RISD’s work on an integrative movement with STEAM education, and the unique marketing opportunities and challenges it presented.
In this episode of Admissions Live, host Ashley Budd leads a content strategy roundtable with panelists Ma’ayan Plaut, Ron Bronson and Tanner Newcomb who are fresh off the conference circuit.
In this episode of Admissions Live, host Ashley (Hennigan) Budd presents livestreaming considerations, logistics and production for college admissions events.