Communications

Handling Transition at the Top

Handling Transition at the Top

If you stay in this business for any length of time, you’re bound to go through a presidential transition. Host Michael Kiser speaks with Dan Lundquist, education consultant and vice president for external relations at The Sage Colleges, about how to prepare and plan for the inevitable.

2014 Social Media Toolkit

2014 Social Media Toolkit

Higher Ed Live guest host Stephanie St.Martin from Boston College speaks with Cara Rousseau and Amanda Peralta about social media campaigns at Duke University, Erin Supinka a current student and social media ambassador from Rochester Institute of Technology and Sean Casey, video producer from Boston College.

LIVE from #CASEsmc!

LIVE from #CASEsmc!

Host Ashley Budd interviews faculty, speakers and conference chair, Keith Hannon, live from the CASE Social Media and Community Conference in Marina Del Rey, California.

Social Media Strategy for Orientation

Social Media Strategy for Orientation

As orientation time approaches, do you have a social media strategy in place? Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation.

Social Media Beyond EDU

Social Media Beyond EDU

Colleges and universities are becoming increasingly sophisticated in their use of social media. We’re more strategic, creative, and better at integrating social into various campaigns than we have been. But while the progress is undeniable, it still feels as though higher ed is lagging behind the private sector in making serious investments in social media […]

Building an Integrated Brand - The Loyola University Chicago Story

Building an Integrated Brand – The Loyola University Chicago Story

Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.

Using Social Data to Understand Individuals

Using Social Data to Understand Individuals

Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown? — or aggregate engagement with particular pieces of content — how many likes did my most recent status update receive? What’s missing from much of the […]

Communicating Value in Higher Ed

Communicating Value in Higher Ed

Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.

Opportunities and Challenges for Higher Ed Marketers in 2014

Opportunities and Challenges for Higher Ed Marketers in 2014

Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.

Dispelling Higher Ed Myths & Getting Back to What Works

Dispelling Higher Ed Myths & Getting Back to What Works

Host Ashley Budd welcomes Seth Odell back to Higher Ed Live to discuss how individuals will shape the future of higher education. Tune in as they kick off the year by setting the record straight.

The Net Promoter Score (NPS) in Higher Ed Advancement

The Net Promoter Score (NPS) in Higher Ed Advancement

It’s no secret that Advancement shops have had a conflicted relationship with measurement and metrics in the past. The performance of some units, such as Annual Funds, is easy to quantify as dollars raised. Others, especially alumni relations and communications units, have relied much more heavily on anecdotal evidence to measure success and articulate their […]

Thought Leadership Through Marketing at the Rhode Island School of Design

Thought Leadership Through Marketing at the Rhode Island School of Design

Former head of Rhode Island School of Design’s marketing and communications Becky Bermont talks about thought leadership in higher education with a case study of RISD’s work on an integrative movement with STEAM education, and the unique marketing opportunities and challenges it presented.

Online Ambassadors and the Emergence of Digital Volunteers

Online Ambassadors and the Emergence of Digital Volunteers

Volunteers have served colleges and universities well for decades. Higher Ed Advancement offices have mobilized and coordinated the activity of alumni, parents, and friends on behalf of their institutions with effective appeals for time, talent, and treasure. At a time when more and more people are spending an increasing amount of time online, there’s a […]

Content Strategy Roundtable

Content Strategy Roundtable

In this episode of Admissions Live, host Ashley Budd leads a content strategy roundtable with panelists Ma’ayan Plaut, Ron Bronson and Tanner Newcomb who are fresh off the conference circuit.

Higher Ed Live - Evolution of Social Media in Higher Ed

Higher Ed Live – Evolution of Social Media in Higher Ed

Director of admissions and financial aid for Vermont Academy Drew Millikin is joined by Meg Bernier, Ma’ayan Plaut, Mark Anbinder and Jesse Bardo to talk about the changes in social media over the last two years.

How to Livestream Admissions Events

How to Livestream Admissions Events

In this episode of Admissions Live, host Ashley (Hennigan) Budd presents livestreaming considerations, logistics and production for college admissions events.

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

In 2010, mStoner and Slover-Linett Strategies partnered with CASE to conduct the first survey of social media in Advancement. That initial survey provided invaluable data about the use of social technologies in alumni affairs, communications, and fundraising, establishing a baseline against which to measure trends in subsequent surveys. With the fourth survey now in the […]

Advancement Live, 10/15: Online Giving Days

Advancement Live, 10/15: Online Giving Days

Online Giving Days are hot right now in higher ed fundraising circles, but they’re not new. The model can be traced back to the America’s Giving Challenge in 2007, and it has been used with notable success in a range of contexts, especially by community foundations. It has taken higher ed awhile to appreciate the […]

Are Your Engagement and Solicitation Emails Reaching Your Alumni?

Are Your Engagement and Solicitation Emails Reaching Your Alumni?

The other day I learned that I have a big, possibly massive knowledge gap in the area of my brain dedicated to email communications. I realized I knew nothing about spam filters — other than that they exist. I didn’t know if they were causing some of the complaints that I’d been receiving from U.Va. […]

Google+ for Admissions

Google+ for Admissions

Ashley (Hennigan) Budd hosts Admissions Live with guest Cara Rousseau, Manager of Digital and Social Media Strategy for Duke University. Tune in as they discuss the Google+ platform and its uses in college admissions.

Advancement Live, 10/1: Young Alumni Giving

Advancement Live, 10/1: Young Alumni Giving

Young alumni present colleges and universities with both challenges and opportunities. Transitioning into alumni status during a period of rising tuition, increased student loan burden, a depressed economy, and a challenging job market, they don’t behave the same way that older generations of alumni do. Advancement professionals working with this audience can’t depend on conventional […]

Advancement Live, 9/17: The Snowball Effect - Online, Pipeline, and Bottom Line

Advancement Live, 9/17: The Snowball Effect – Online, Pipeline, and Bottom Line

Social media, e-mail, and direct mail all can be effective marketing and fundraising tools on their own. When combined into a strategic and well-executed integrated marketing strategy, however, they can have a direct and substantial impact on engagement and fundraising goals. In this show, the Cornell Lab of Ornithology‘s Miyoko Chu joined Host Andrew Gossen […]

Higher Ed Live - How to Get Your Users to Participate, Not Just Spectate

Higher Ed Live – How to Get Your Users to Participate, Not Just Spectate

Director of Integrated Communications at Elizabethtown College Donna Talarico is joined by Hillary Frazier, Senior Social Media Specialist at University of Michigan; Becca Ramspott, Communications Specialist at Frostburg State University in Maryland; and Ryan Maguire from University of Delaware. The show is all about how to get people to stop stalking and start talking. Yes, audience engagement–getting people […]

Higher Ed Live - HighEdWeb Arkansas Recap

Higher Ed Live – HighEdWeb Arkansas Recap

Director of Web Development at the University of Central Arkansas Brent Passmore, and Director of New Media at Arkansas Tech University Carrie Phillips review the recent HighEdWeb Arkansas conference with guest Jeff Stevens.

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