Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.
Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.
Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014.
Host Ashley Budd welcomes Seth Odell back to Higher Ed Live to discuss how individuals will shape the future of higher education. Tune in as they kick off the year by setting the record straight.
It’s no secret that Advancement shops have had a conflicted relationship with measurement and metrics in the past. The performance of some units, such as Annual Funds, is easy to quantify as dollars raised. Others, especially alumni relations and communications units, have relied much more heavily on anecdotal evidence to measure success and articulate their […]
Former head of Rhode Island School of Design’s marketing and communications Becky Bermont talks about thought leadership in higher education with a case study of RISD’s work on an integrative movement with STEAM education, and the unique marketing opportunities and challenges it presented.
In this episode of Admissions Live, host Ashley Budd leads a content strategy roundtable with panelists Ma’ayan Plaut, Ron Bronson and Tanner Newcomb who are fresh off the conference circuit.
In this episode of Admissions Live, host Ashley (Hennigan) Budd presents livestreaming considerations, logistics and production for college admissions events.
The other day I learned that I have a big, possibly massive knowledge gap in the area of my brain dedicated to email communications. I realized I knew nothing about spam filters — other than that they exist. I didn’t know if they were causing some of the complaints that I’d been receiving from U.Va. […]
Director of Web Development at the University of Central Arkansas Brent Passmore, and Director of New Media at Arkansas Tech University Carrie Phillips review the recent HighEdWeb Arkansas conference with guest Jeff Stevens.
Michael Kiser, Vice President for Communications leads a panel discussion to sort through the best way to bring big brand thinking to small school settings. Joining Michael tonight are Melissa Farmer Richards, the assistant vice president for marketing and publications at Virginia Tech, Jeanne Mathews, the assistant vice president of public relations and marketing at Berry […]
Mallory Wood talks with Associate Director for Advancement Communications at Phillips Exceter Academy Mike Nagel about engaging alumni by telling and sharing great stories online so that they feel connected and excited enough to donate. Taken from the live broadcast July 18th, 2013 THANK YOU TO OUR SPONSORS: OMNIUPDATE OmniUpdate is the leading web content management system […]
Daniella Nordin talks with Suzette Gardner and Colby Anderson who comprise George Washington University’s Alumni Relations Social Media Team. Colby and Suzette share how best to use social media as a customer service tool, and discuss best practices, key services and benefits, and display some examples of using social media for customer service in alumni relations. Taken from the live […]