Former head of Rhode Island School of Design’s marketing and communications Becky Bermont talks about thought leadership in higher education with a case study of RISD’s work on an integrative movement with STEAM education, and the unique marketing opportunities and challenges it presented.
In this episode of Admissions Live, host Ashley Budd leads a content strategy roundtable with panelists Ma’ayan Plaut, Ron Bronson and Tanner Newcomb who are fresh off the conference circuit.
In this episode of Admissions Live, host Ashley (Hennigan) Budd presents livestreaming considerations, logistics and production for college admissions events.
The other day I learned that I have a big, possibly massive knowledge gap in the area of my brain dedicated to email communications. I realized I knew nothing about spam filters — other than that they exist. I didn’t know if they were causing some of the complaints that I’d been receiving from U.Va. [...]
Director of Web Development at the University of Central Arkansas Brent Passmore, and Director of New Media at Arkansas Tech University Carrie Phillips review the recent HighEdWeb Arkansas conference with guest Jeff Stevens.
Michael Kiser, Vice President for Communications leads a panel discussion to sort through the best way to bring big brand thinking to small school settings. Joining Michael tonight are Melissa Farmer Richards, the assistant vice president for marketing and publications at Virginia Tech, Jeanne Mathews, the assistant vice president of public relations and marketing at Berry [...]
Mallory Wood talks with Associate Director for Advancement Communications at Phillips Exceter Academy Mike Nagel about engaging alumni by telling and sharing great stories online so that they feel connected and excited enough to donate. Taken from the live broadcast July 18th, 2013 THANK YOU TO OUR SPONSORS: OMNIUPDATE OmniUpdate is the leading web content management system [...]
Daniella Nordin talks with Suzette Gardner and Colby Anderson who comprise George Washington University’s Alumni Relations Social Media Team. Colby and Suzette share how best to use social media as a customer service tool, and discuss best practices, key services and benefits, and display some examples of using social media for customer service in alumni relations. Taken from the live [...]
Doug Gapinski talks with Kyle Bowen, Director of Informatics at Purdue University, where he leads a development group focused on creating innovative applications within teaching, learning, and research. Kyle recently led development of Passport, a competency-based learning system that demonstrates academic achievement through customizable badges. Kyle is also the Co-founder and chief technology officer at Skyepack, an ed [...]
Mallory Wood and Fran Zablocki welcome hosts and sponsors for Higher Ed Live’s two newest channels, Advancement Live and Solo Live, as well as the new host of Student Affairs Live, Mike Hamilton, and new sponsor, Higher One. Introducing Solo Live! Ron Bronson and Tonya Oaks Smith will take their blog into the universe of [...]
Institutional advancement in higher education is heading into a period of change. We’re facing increasing competition for the attention of our audience, both from other non-profits and an ever-expanding array of marketing and entertainment content. Our audience itself is changing. It’s increasingly global, diverse, and among, the youngest generation, shell-shocked by poor employment prospects and [...]
On this episode of Admissions Live, “2012-2013 Tech Trends in Admissions,” host Ashley Hennigan delivers a solo show covering web and communication technology trends from this year’s recruitment cycle. Hear her thoughts on what is emerging, what will stick and what has a long road to ubiquitous adoption.
Brandon Croke leads panelists Hilary Corna, Ma’ayan Plaut, MaryClare Brzytwa, and Mari Galicer discuss the role social media and the Internet plays in student’s Digital Identity Development. Traditionally, Higher Ed Live’s discussions revolve around how colleges should use social media to tell our campus story, connect with alumni, current, and prospective students, but we rarely spend as much [...]
Host Jeff Stevens @kuratowa and a panel of HighEdWeb: Florida attendees discuss their experiences at the conference and in the wider world of higher ed web work. When not hosting Higher Ed Live, Jeff works as the assistant web manager for UF&Shands, the University of Florida’s Academic Health Center. He handles information architecture, content stratgey, and [...]