Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.
Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media. Learn from expert reporter from Insider […]
A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn […]
Feel like you never have enough budget to accomplish your goals? Always being asked: what does it cost to acquire a student, what should we be spending on marketing and what are our competitors spending? Regardless of the organizational arrangement within the institution, the answers to these questions and the need to establish appropriate marketing […]
Social media “stories” are shorthand photo and video compilations made popular by Snapchat and proliferated by Instagram. Users can overlay graphics, text, drawings, and more. The stories are published for 24-hours before disappearing. Stories are timely by nature, wildly popular and interactive. If you haven’t added these to your social media toolbox, what are you waiting for?
Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this episode, we’ll recap the major themes and takeaways from this year’s conference.
When you open up your browser to find information, you navigate to that blank white box, enter your query, and receive a list of possible answers. In this episode, we’ll take you on a search journey and navigate the user experience of information seeking. When we better understand user behaviors and motivations we do a […]
2016 HigherEdWeb Conference Best Presentation Award! Google’s recent Transparency Report shows that nearly half a million websites are now hosting malware, an increase of 160 percent from this time last year. Higher education websites are particularly attractive to attackers, offering access to large amounts of bandwidth and broad network space. In this session, we will […]
Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels […]
Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content […]
The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, […]
HighEdWeb’s Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.
Wayfinding and map data: there are so many (conflicting) data sources out there and so little time– but so much potential! Campus appeal is an important consideration for many prospective student. Lack of campus information could be losing you future students before you’ve even made the pitch. In this episode of Marketing Live, we’ll review ways […]
Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education marketers, fuel great campaigns, and support a collaborative meaningful dialog in our industry. Seth believes […]
Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent […]
For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie […]