Marketing Live | Higher Ed Live

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The Liberal Arts Value Proposition

Host: Rob Zinkan

April 13, 2018

In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a […]

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The Art and Science of Handshake

Host: Amy Jorgensen

March 28, 2018

Just a few years ago Garrett Lord was a student at Michigan Tech. Now he’s the CEO of a career service platform called Handshake. His technology is helping students navigate their career search at 500 universities across the country. Tune in to learn how this tool supports students, schools, and employers. Garrett will share some […]

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Let the Story Do the Work

Host: Rob Zinkan

March 6, 2018

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She’ll share insights on the power of story and how to use it to your advantage. Esther will discuss […]

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New Year, New Marketing Role

Host: Rob Zinkan

January 15, 2018

Have you begun a new marketing leadership role in the last year? Perhaps you will be transitioning to one in 2018? Those first months in your new role set the tone for your tenure. It’s imperative to make the most of this unique period. This episode of Marketing Live will cover the most important considerations […]

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Redesign Done Right

Host: Rob Zinkan

January 11, 2018

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications. Flash forward to today, and you’re wondering whether […]

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Communicating Careers

Host: Amy Jorgensen

January 3, 2018

85% of students state the primary reason they’re going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare students for their careers from Everette Fortner, University of Virginia’s Associate Vice President of […]

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Telling a Story to Sell the Change

Host: Rob Zinkan

December 12, 2017

Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with […]

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Breaking Silos in Higher Ed

Host: Rob Zinkan

October 30, 2017

Silos in higher education aren’t limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services. Higher ed builds silos to keep focus in one space. Too often this practice ignores interdisciplinary opportunities. The result: silos […]

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We Work in a Pay to Play World

Host: Amy Jorgensen

October 27, 2017

Paying to play with content on social media may seem frustrating, but it’s actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions. On this episode of Marketing Live, Abby Meyer joins us to share why paid content is an essential and valuable piece of your social media plan. […]

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Sharing Science Stories on Social Media

Host: Amy Jorgensen

October 18, 2017

Faculty and researchers can be hesitant when it comes to sharing their work on social media. It’s up to communication professionals to explain the value in sharing their work. Hear from a long-time social media pro about building trust with some of your most skeptical colleagues – scientists. Learn how to take content from conferences […]

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AMA Higher Ed Preview

Host: Rob Zinkan

October 10, 2017

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing […]

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Digital Darlings: 5 Ways to Attract & Engage Gen Z

AUTHOR: Higher Ed Live

October 9, 2017

First, a note about the transition from millennials to Generation Z. They may be less Facebook-focused. They are definitely more mobile-obsessed. But they still love a good selfie. The key for those in higher ed may be that one word: good. Now more than ever, your innovative, accessible and shareable content is critical. Gen Z […]

Managing Content Contributors

Host: Amy Jorgensen

September 28, 2017

Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content contributors by applying good governance practices. Having a system that runs smoothly is possible, and […]

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Employee Engagement and Your Institution’s Employer Brand

Host: Rob Zinkan

September 18, 2017

Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and […]

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Get Ready for Social Media Strategies Summit 2017

Host: Amy Jorgensen

September 6, 2017

The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders. For the past 3 years, conference committee members have fine-tuned how to build a compelling, relevant agenda that is both informative and inspirational. To […]

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Identifying Relevant Audiences

GUEST HOST: Dr. James Vineburgh

August 25, 2017

Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of the availability of technologies and data sources necessary to connect with the right people and inform important decisions associated with strategic planning. In this episode of Marketing Live, we will speak with Dr. James Vineburgh, […]

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