Marketing Live | Higher Ed Live

SORT BY: Date

The Ultimate Rebrand

Host: Rob Zinkan

June 2, 2017

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and […]

WATCH EPISODE

Inside the Presidential Search

Host: Rob Zinkan

May 17, 2017

Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next […]

WATCH EPISODE

Athletics: A Brand-Building Partner

Host: Rob Zinkan

April 11, 2017

For many stakeholders, intercollegiate athletics can be a high-visibility front door to your school. When it is done right, marketers can successfully embrace athletics and leverage its activities and exposure to advance an institutional brand. In this episode, a panel of senior marketing and communications leaders will discuss challenges and opportunities for marketers as they build partnerships with […]

WATCH EPISODE

Advancing Your Marketing Career

Host: Rob Zinkan

March 9, 2017

How can you keep your higher ed marketing career moving forward? In this episode of Marketing Live, industry leaders will share their experiences. Tune in for lessons learned from their professional journeys. Whether you’re looking to grow in your current role or take the next step in your career, you’ll gain important insights and advice to help […]

WATCH EPISODE

Sparking Creative Ideas in Your Marketing Team

Host: Rob Zinkan

February 9, 2017

Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.

WATCH EPISODE

2017 Video Toolkit

Host: Amy Jorgensen

January 16, 2017

In the age of mobile phones and social media, digital video is more important than ever. But producing quality video content doesn’t have to be expensive or time consuming. Join five higher ed video professionals as they share tips and tricks for filming, editing, scoring, publishing and tracking video success. walk away with ideas and […]

WATCH EPISODE

Media Panel: Higher Ed and The News

Host: Amy Jorgensen

January 16, 2017

Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media. Learn from expert reporter from Insider […]

WATCH EPISODE

Workflows & The Design Process

Host: Amy Jorgensen

January 16, 2017

A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn […]

WATCH EPISODE

Marketing Budget Setting & Measurement

Host: Amy Jorgensen

January 16, 2017

Feel like you never have enough budget to accomplish your goals? Always being asked: what does it cost to acquire a student, what should we be spending on marketing and what are our competitors spending? Regardless of the organizational arrangement within the institution, the answers to these questions and the need to establish appropriate marketing […]

WATCH EPISODE

Snapchat & Instagram Stories

Host: Amy Jorgensen

January 16, 2017

Social media “stories” are shorthand photo and video compilations made popular by Snapchat and proliferated by Instagram. Users can overlay graphics, text, drawings, and more. The stories are published for 24-hours before disappearing. Stories are timely by nature, wildly popular and interactive. If you haven’t added these to your social media toolbox, what are you waiting for?

WATCH EPISODE

Trends and Takeaways: A Recap of AMA Higher Ed

Host: Rob Zinkan

December 29, 2016

Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this episode, we’ll recap the major themes and takeaways from this year’s conference.

WATCH EPISODE

Designing the Search Experience

Host: Rob Zinkan

November 25, 2016

When you open up your browser to find information, you navigate to that blank white box, enter your query, and receive a list of possible answers. In this episode, we’ll take you on a search journey and navigate the user experience of information seeking. When we better understand user behaviors and motivations we do a […]

WATCH EPISODE

Access Denied: Keeping Yourself off an Attacker’s Radar

Host: Amy Jorgensen

November 8, 2016

2016 HigherEdWeb Conference Best Presentation Award! Google’s recent Transparency Report shows that nearly half a million websites are now hosting malware, an increase of 160 percent from this time last year. Higher education websites are particularly attractive to attackers, offering access to large amounts of bandwidth and broad network space. In this session, we will […]

WATCH EPISODE

Events in Stereo: How to Help Your Campus Events and Campaigns Succeed

Host: Amy Jorgensen

November 4, 2016

Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels […]

WATCH EPISODE

Mythbusting Websites: What Prospects Value About #HigherEd Websites

Host: Rob Zinkan

October 28, 2016

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content […]

WATCH EPISODE

Marketing a New President

Host: Rob Zinkan

September 21, 2016

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, […]

WATCH EPISODE