Marketing Live | Higher Ed Live

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AMA Higher Ed Preview

Host: Rob Zinkan

October 10, 2017

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing […]

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Digital Darlings: 5 Ways to Attract & Engage Gen Z

AUTHOR: Higher Ed Live

October 9, 2017

First, a note about the transition from millennials to Generation Z. They may be less Facebook-focused. They are definitely more mobile-obsessed. But they still love a good selfie. The key for those in higher ed may be that one word: good. Now more than ever, your innovative, accessible and shareable content is critical. Gen Z […]

Managing Content Contributors

Host: Amy Jorgensen

September 28, 2017

Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content contributors by applying good governance practices. Having a system that runs smoothly is possible, and […]

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Employee Engagement and Your Institution’s Employer Brand

Host: Rob Zinkan

September 18, 2017

Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and […]

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Get Ready for Social Media Strategies Summit 2017

Host: Amy Jorgensen

September 6, 2017

The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders. For the past 3 years, conference committee members have fine-tuned how to build a compelling, relevant agenda that is both informative and inspirational. To […]

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Identifying Relevant Audiences

GUEST HOST: Dr. James Vineburgh

August 25, 2017

Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of the availability of technologies and data sources necessary to connect with the right people and inform important decisions associated with strategic planning. In this episode of Marketing Live, we will speak with Dr. James Vineburgh, […]

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E-Expectations of High School Students and Parents

Host: Rob Zinkan

August 1, 2017

Each year, the E-Expectations report summarizes online behaviors of college-bound high school students. The results help inform and improve e-recruitment strategies. The 2017 surveys were administered to the parents of these students. This episode will be the first public presentation of the findings and recommendations! We will discuss trends and behaviors. You’ll hear how students […]

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Organic Social Growth

Host: Amy Jorgensen

July 7, 2017

Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT’s social media strategy, content generation, and how they’ve leveraged a […]

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Passion Brands in the Age of Disruption

Host: Rob Zinkan

July 3, 2017

Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption. You’ll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and […]

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The Ultimate Rebrand

Host: Rob Zinkan

June 2, 2017

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and […]

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Inside the Presidential Search

Host: Rob Zinkan

May 17, 2017

Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next […]

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Athletics: A Brand-Building Partner

Host: Rob Zinkan

April 11, 2017

For many stakeholders, intercollegiate athletics can be a high-visibility front door to your school. When it is done right, marketers can successfully embrace athletics and leverage its activities and exposure to advance an institutional brand. In this episode, a panel of senior marketing and communications leaders will discuss challenges and opportunities for marketers as they build partnerships with […]

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Advancing Your Marketing Career

Host: Rob Zinkan

March 9, 2017

How can you keep your higher ed marketing career moving forward? In this episode of Marketing Live, industry leaders will share their experiences. Tune in for lessons learned from their professional journeys. Whether you’re looking to grow in your current role or take the next step in your career, you’ll gain important insights and advice to help […]

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Sparking Creative Ideas in Your Marketing Team

Host: Rob Zinkan

February 9, 2017

Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.

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2017 Video Toolkit

Host: Amy Jorgensen

January 16, 2017

In the age of mobile phones and social media, digital video is more important than ever. But producing quality video content doesn’t have to be expensive or time consuming. Join five higher ed video professionals as they share tips and tricks for filming, editing, scoring, publishing and tracking video success. walk away with ideas and […]

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Media Panel: Higher Ed and The News

Host: Amy Jorgensen

January 16, 2017

Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media. Learn from expert reporter from Insider […]

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