Learn to connect with students naturally and authentically through mastery of the core principles and philosophy of texting. This session focuses on texting as a medium and how to best leverage it for better enrollment results and student outcomes.
Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. […]
“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications leaders at vastly different institutions how to: Discover your university’s true brand and implement a brand strategy that […]
Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on […]
DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working […]
With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.
Higher education now recognizes the importance of an integrated branding and marketing strategy. This episode of Marketing Live will explore centralized and decentralized mar-com operations. We’ll discuss the pros and cons. It doesn’t matter how an institution is configured. Working across the organization is essential. Tune in to hear innovative strategies for collaboration and cooperation.
In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a […]
Just a few years ago Garrett Lord was a student at Michigan Tech. Now he’s the CEO of a career service platform called Handshake. His technology is helping students navigate their career search at 500 universities across the country. Tune in to learn how this tool supports students, schools, and employers. Garrett will share some […]
At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She’ll share insights on the power of story and how to use it to your advantage. Esther will discuss […]
Have you begun a new marketing leadership role in the last year? Perhaps you will be transitioning to one in 2018? Those first months in your new role set the tone for your tenure. It’s imperative to make the most of this unique period. This episode of Marketing Live will cover the most important considerations […]
Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications. Flash forward to today, and you’re wondering whether […]
85% of students state the primary reason they’re going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare students for their careers from Everette Fortner, University of Virginia’s Associate Vice President of […]
Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with […]
Silos in higher education aren’t limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services. Higher ed builds silos to keep focus in one space. Too often this practice ignores interdisciplinary opportunities. The result: silos […]
Paying to play with content on social media may seem frustrating, but it’s actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions. On this episode of Marketing Live, Abby Meyer joins us to share why paid content is an essential and valuable piece of your social media plan. […]