Marketing Live | Higher Ed Live

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Marketing Authenticity in Higher Education

Host: Kin Sejpal

September 9, 2019

“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back […]

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Digital Engagement on Move-In Days

Host: Christen Gowan

August 12, 2019

Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages. Watch the broadcast on our […]

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From Agency to EDU: Lessons in Solving Brand Problems

Host: Rob Zinkan

June 16, 2019

Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be. In this episode of Marketing Live, Adam will offer guidance to higher […]

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Christen Gowan Joins Marketing Live

AUTHOR: Higher Ed Live

June 10, 2019

Higher Ed Live is excited to welcome our new host Christen Gowan, director of digital strategy at Union College, on Marketing Live. Christen Gowan joins Andrew Cassel, Kin Sejpal, and Rob Zinkan as co-host on Marketing Live. Christen Gowan is a member of the Communications and Marketing team at Union College in Schenectady, […]

Cannabis & College: Recreational Cannabis as a Marketing Tool

Host: Andrew Cassel

June 4, 2019

It’s 4:20 p.m. Do you know where your prospective students are? Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies. With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced […]

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Talk Triggers: Operational Differentiators That Compel Word of Mouth

Host: Rob Zinkan

May 23, 2019

Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give […]

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What is our product?

GUEST HOST: Andrew Cassel

April 11, 2019

When we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching to teens and secondary audiences. Watch the broadcast on our platform: Already registered? […]

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A Primer on Podcasting: What to know before (and after) you start your institution’s podcast

GUEST HOST: Andy Fuller

April 3, 2019

From its introduction in the early 2000s, podcasting has experienced a rebirth in recent years. The medium featuring series such as Serial, Blackout, This American Life, and more is enjoying soaring popularity, due in part to its ability to fit into the busy lives of content consumers. The recent podcasting explosion is adding a new […]

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The Often Forgotten: The Significance of Marketing Before, During, and After a Crisis

GUEST HOST: Kin Sejpal

April 1, 2019

Higher education has been no stranger to reputational issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement […]

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Marketing and Advancement: Colleagues and Partners — or Direct Reports?

Host: Rob Zinkan

January 29, 2019

On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues […]

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Giving and Getting Feedback About Creative Work

Host: Rob Zinkan

December 2, 2018

Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers […]

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The Path to a New Brand Story: Sweet Briar College

Host: Rob Zinkan

November 15, 2018

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.

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Crash Course in Design Thinking

Host: Rob Zinkan

October 11, 2018

What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able […]

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Get Ready for AMA Higher Ed

Host: Rob Zinkan

October 10, 2018

The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to […]

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Becoming a Social-first University

Host: Amy Jorgensen

October 9, 2018

Learn how West Virginia University went from forgotten to followed on social media. Five years ago, WVU’s social media accounts were an afterthought… and it showed. The staff wanted to change that. Now, they’re a leader in higher ed social media. Tune in to find out how everything changed and why your university should make […]

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#SMSsummit Higher Ed Recap & Highlights

Host: Erin Supinka

October 3, 2018

The SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummit producer Breanna Jacobs will be joined by two event speakers, Jason Boucher of University of New Hampshire […]

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