Many admission professionals take on a master’s degree program early in their career; for others, the pursuit of an advanced degree might come later, alongside a significant amount of additional responsibilities and commitments. What are the pros and cons of this later start? How can one utilize advanced knowledge of the industry to complement one’s education? […]
Graduate students, medical students, law students, and postdoctoral fellows are uniquely situated constituents on college and university campuses. Whether they are recent undergraduates going straight through or full time staff returning for a post-baccalaureate credential, the diversity among and range of needs of graduate students is vast. In what ways should colleges and universities support, […]
According to the College Board, more than 30 percent of prospective first-year students (and anywhere from 48 to 62 percent of transfer students) evaluate their target institutions in stealth mode, never making themselves known to admissions counselors. They don’t email the institution and they don’t register for campus tours. To reach these students, enrollment management […]
Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.
There are plenty of ingredients in a communications pro’s pantry. Mixing flavors of earned media, PR and paid content with your organization’s strategy can yield tasty results. This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. The process which includes: Reviewing and […]
There are a plethora of degrees, scholarly articles, self-improvement books, trainings, workshops, and conferences available to leaders today. With all this educational material, there is certainly knowledge to be gained through formalized study, yet, these pursuits often fail to capture the nuances and challenges of day-to-day leadership. Join our guests as they share practical lessons, strategies, and tips they’ve learned on […]
How well do you know your alumni audience? We have access to a broad range of quantitative and qualitative research tools. These approaches can produce deep and actionable insights. Nailing down the key insights requires the right approach to the right questions. On this episode of Advancement Live, we will talk through recent case studies. […]
When designing an alumni engagement survey, it’s difficult to avoid the temptation to ask your alumni everything under the sun — especially if it’s been awhile since your office last conducted an alumni survey. But even your most engaged alumni will probably not want to spend 15-20 minutes answering a lengthy list of questions. Instead, prioritize […]
You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students.
On a previous episode, we explored mistakes that well-intended white student affairs educators made while trying to be allies to colleagues and communities of color on their campuses. These mistakes often highlight the need for whites to engage in more self-work and skill development around dismantling institutionalized racism. Many student affairs educators see potential in […]
Campuses are always on the lookout for the next best way to engage with their students. Campus staff try to reach students through many channels. You’ve tried social media, booths in the union, flyers, websites, one-on-one meetings, phone calls, and emails. These efforts often result in low levels of engagement. Many institutions consider texting students, […]
Do you have an aspiration for writing but don’t know where to start or how to submit? Are you looking for tips on content and writing style? Do you want to learn how to best stand out and distinguish yourself from other articles and submissions? Learn the joys and challenges of writing by joining this esteemed panel of editors as […]
Historically, college and universities have been much more interested in policies and procedures than hospitality, entertainment, and customer service. That, of course, has changed at many institutions due to increased competition, a reduced supply of prospective students, and a need to stand out from the crowd. Hospitality has now become a buzzword in college admissions. […]
Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media. Learn from expert reporter from Insider […]
A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn […]
Feel like you never have enough budget to accomplish your goals? Always being asked: what does it cost to acquire a student, what should we be spending on marketing and what are our competitors spending? Regardless of the organizational arrangement within the institution, the answers to these questions and the need to establish appropriate marketing […]