Branding | Higher Ed Live

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Neuromarketing in Higher Education

Host: Rob Zinkan

July 3, 2018

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on […]

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DNA-based positioning: Lessons from Silicon Valley

Host: Rob Zinkan

June 7, 2018

DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working […]

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A Case Study in Influencer Marketing

Host: Rob Zinkan

May 25, 2018

With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.

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The Liberal Arts Value Proposition

Host: Rob Zinkan

April 13, 2018

In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a […]

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Let the Story Do the Work

Host: Rob Zinkan

March 6, 2018

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She’ll share insights on the power of story and how to use it to your advantage. Esther will discuss […]

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New Year, New Marketing Role

Host: Rob Zinkan

January 15, 2018

Have you begun a new marketing leadership role in the last year? Perhaps you will be transitioning to one in 2018? Those first months in your new role set the tone for your tenure. It’s imperative to make the most of this unique period. This episode of Marketing Live will cover the most important considerations […]

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Top Podcasts of 2017

AUTHOR: Daniella Nordin

January 3, 2018

While podcasting in its earlier forms dates back to the mid-2000s, it’s growth in recent years has been nearly insatiable. Now, one in four Americans listen to podcasts monthly. Higher Ed Live noticed this trend, and in 2015, we started making all our episodes available for free via podcasts. (Check out the top Higher Ed […]

Telling a Story to Sell the Change

Host: Rob Zinkan

December 12, 2017

Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with […]

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Improving Your International Recruitment Strategy

Host: Adam Castro

November 8, 2017

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting political and technological trends now have a big opportunity to build brand awareness and international student enrollment. That means taking international […]

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AMA Higher Ed Preview

Host: Rob Zinkan

October 10, 2017

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing […]

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Employee Engagement and Your Institution’s Employer Brand

Host: Rob Zinkan

September 18, 2017

Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and […]

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Organic Social Growth

Host: Amy Jorgensen

July 7, 2017

Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT’s social media strategy, content generation, and how they’ve leveraged a […]

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The Ultimate Rebrand

Host: Rob Zinkan

June 2, 2017

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and […]

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10 Ways to Change the Game

AUTHOR: Higher Ed Live

April 26, 2017

It shouldn’t come as a surprise that a Marketing Live episode about sparking creative ideas sparked a creative idea from the Higher Ed Live team. While listening to Melody Oldfield and Laura Shields from Oregon State University talk about ways to foster a creative work environment, we were struck by one thing in particular — […]

Athletics: A Brand-Building Partner

Host: Rob Zinkan

April 11, 2017

For many stakeholders, intercollegiate athletics can be a high-visibility front door to your school. When it is done right, marketers can successfully embrace athletics and leverage its activities and exposure to advance an institutional brand. In this episode, a panel of senior marketing and communications leaders will discuss challenges and opportunities for marketers as they build partnerships with […]

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