Branding | Higher Ed Live

SORT BY: Date

Giving and Getting Feedback About Creative Work

Host: Rob Zinkan

December 2, 2018

Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers […]

WATCH EPISODE

The Path to a New Brand Story: Sweet Briar College

Host: Rob Zinkan

November 15, 2018

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.

WATCH EPISODE

The Most Important Step in Building Your Brand Ideal

AUTHOR: Higher Ed Live

October 17, 2018

Recently, mStoner teamed up with their branding partner BVK to deliver a webinar on Brand Architecture: Building an Enduring Brand. During the session, we shared a six-step roadmap for building your institutional brand: Discover: Explore your brand ideal. Clarify: Define your position. Inspire: Ignite excitement internally. Align: Integrate actions from inside out. Unleash: Transform brand […]

Crash Course in Design Thinking

Host: Rob Zinkan

October 11, 2018

What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able […]

WATCH EPISODE

Neuromarketing in Higher Education

Host: Rob Zinkan

July 3, 2018

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on […]

WATCH EPISODE

DNA-based positioning: Lessons from Silicon Valley

Host: Rob Zinkan

June 7, 2018

DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working […]

WATCH EPISODE

A Case Study in Influencer Marketing

Host: Rob Zinkan

May 25, 2018

With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.

WATCH EPISODE

The Liberal Arts Value Proposition

Host: Rob Zinkan

April 13, 2018

In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a […]

WATCH EPISODE

Let the Story Do the Work

Host: Rob Zinkan

March 6, 2018

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She’ll share insights on the power of story and how to use it to your advantage. Esther will discuss […]

WATCH EPISODE

New Year, New Marketing Role

Host: Rob Zinkan

January 15, 2018

Have you begun a new marketing leadership role in the last year? Perhaps you will be transitioning to one in 2018? Those first months in your new role set the tone for your tenure. It’s imperative to make the most of this unique period. This episode of Marketing Live will cover the most important considerations […]

WATCH EPISODE

Top Podcasts of 2017

AUTHOR: Daniella Nordin

January 3, 2018

While podcasting in its earlier forms dates back to the mid-2000s, it’s growth in recent years has been nearly insatiable. Now, one in four Americans listen to podcasts monthly. Higher Ed Live noticed this trend, and in 2015, we started making all our episodes available for free via podcasts. (Check out the top Higher Ed […]

Telling a Story to Sell the Change

Host: Rob Zinkan

December 12, 2017

Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with […]

WATCH EPISODE

Improving Your International Recruitment Strategy

Host: Adam Castro

November 8, 2017

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting political and technological trends now have a big opportunity to build brand awareness and international student enrollment. That means taking international […]

WATCH EPISODE

AMA Higher Ed Preview

Host: Rob Zinkan

October 10, 2017

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing […]

WATCH EPISODE

Employee Engagement and Your Institution’s Employer Brand

Host: Rob Zinkan

September 18, 2017

Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and […]

WATCH EPISODE