We’ve all heard it. It’s the refrain from passionate board members, senior administrators and others in the university community that oversimplifies and undervalues our role as marketers.
This post is sponsored and written by Formstack, an easy-to-use online form building solution. Online forms are useful for campus visit registrations, applications, financial aid requests, and more. Having a way to collect this data is a great asset, but only if students actually fill them out. According to recent research, the average conversion rate for higher education […]
My wife and I went together to our twenty-week ultrasound appointment the other day. Our daughter, due in August, looked to have all her bits and parts in the right places. I have to admit though, if the ultrasound tech told me that there was actually a swing set and sandbox in there, I could […]
We are so fortunate at Higher Ed Live to have a team of dedicated, brilliant, and talented hosts from all over the country.These adjectives also describe our newest host, Michael Kiser. His twitter handle might be @one_lucky_man, but we sure feel like the lucky ones!
I know… I know… it’s not a good platform yet for regular, day-to-day engagement with alumni or anyone else for that matter. There’s a stadium full of people in Google+ but only a few people in the stands are watching the game. That’s not why I’m advocating the platform.
New hosts. New schedule. New year.
Brandon Croke leads panelists Hilary Corna, Ma’ayan Plaut, MaryClare Brzytwa, and Mari Galicer discuss the role social media and the Internet plays in student’s Digital Identity Development. Traditionally, Higher Ed Live’s discussions revolve around how colleges should use social media to tell our campus story, connect with alumni, current, and prospective students, but we rarely spend as much […]
I’ve spent months now trying to understand the “selfie” post. The photo of a person taken by that same person, often drinking Starbucks and wearing sunglasses while flirtatiously eyeing the camera.
It’s important we don’t mistake the data-driven revolution that’s taking place right now in Higher Ed for something it’s not.
Join host Brent Passmore (@bpmore) as he talks with the University of Vermont’s Tatjana Salcedo (@uvmwebteam) about their evolution and development into mobile web design.
Building online communities for incoming college students has been part of my role at Rochester Institute of Technology for the past five years. What first started as a small group of student bloggers has now grown into multi-media network of students, faculty and staff members spread across no fewer than five social networking sites at any given […]
Join Jason Slater (@jasonwslater), Tim Nekritz (@timnekritz) and Jay Steele (@jaysteele) as they explore what it takes to plan, build, and nurture successful student blogging programs in higher education.
Today, we all make purchasing decisions based on incomplete information. Due diligence depends on our perceived importance of the purchase at hand. Sometimes we browse Amazon reviews or look for Consumer Reports’ confirmation. Sometimes brand reputation affects us or we solicit our friend’s recommendations. But the beautiful future of perfect decision making based on wholly […]
After six years of traveling nationally as a college admissions counselor, I have come to greatly appreciate the technology at my fingertips. I have also come to learn that no matter how many times I have done the same trip, recruitment travel will inevitably become a blur.
Today marks an historic milestone for Higher Ed Live as I’m excited to announce that we are merging with EDUniverse, mStoner’s network for brand, web, tech and marketing professionals. The merger brings together our industry’s best in rich media with the best of crowdsourced collaboration and content, all with the goal of building Higher Ed […]
HighEdWeb 2012 took place recently in Milwaukee. It was epic. Turns out #heweb12 is where the Internet lives. My Twitter friends became real friends. I was surrounded by smart. The session content was not only advanced, but uber-practical. Plus, each and every aspect of the conference was extraordinarily well thought out and designed to entertain. […]
Guest post written by: Nicole Lentine