Blog Posts

It's Time for Our Alumni Engagement Programs to Evolve

It’s Time for Our Alumni Engagement Programs to Evolve

One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communication strategy in particular, in an attempt to increase turnout.

Marketing Live Preview: Tell Our Story Better

Marketing Live Preview: Tell Our Story Better

We’ve all heard it. It’s the refrain from passionate board members, senior administrators and others in the university community that oversimplifies and undervalues our role as marketers.

8 Ways to Collect Data & Measure Individual Digital Engagement

8 Ways to Collect Data & Measure Individual Digital Engagement

Over the last year, we’ve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations as a precursor to giving over time. I outlined some of the approach in “8 […]

5 Reasons Prospective Students Aren’t Finishing Your Application

5 Reasons Prospective Students Aren’t Finishing Your Application

This post is sponsored and written by Formstack, an easy-to-use online form building solution. Online forms are useful for campus visit registrations, applications, financial aid requests, and more. Having a way to collect this data is a great asset, but only if students actually fill them out. According to recent research, the average conversion rate for higher education […]

BIG NEWS: Higher Ed Live announces new channel, Marketing Live

BIG NEWS: Higher Ed Live announces new channel, Marketing Live

New show. New hosts. New sponsor. Big news.

Predictions: University Advancement in 15 Years

Predictions: University Advancement in 15 Years

My wife and I went together to our twenty-week ultrasound appointment the other day. Our daughter, due in August, looked to have all her bits and parts in the right places. I have to admit though, if the ultrasound tech told me that there was actually a swing set and sandbox in there, I could […]

Part 2: A New Approach To Digital Fundraising

Part 2: A New Approach To Digital Fundraising

In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as a component of a 36-hour fundraising event themed around Thomas Jefferson’s Birthday Celebration (#TJBDAY).

Michael Kiser joins Higher Ed Live

Michael Kiser joins Higher Ed Live

We are so fortunate at Higher Ed Live to have a team of dedicated, brilliant, and talented hosts from all over the country.These adjectives also describe our newest host, Michael Kiser. His twitter handle might be @one_lucky_man, but we sure feel like the lucky ones!

Digital Events Using Google+ is the Future of Alumni Engagement and Fundraising

Digital Events Using Google+ is the Future of Alumni Engagement and Fundraising

I know… I know… it’s not a good platform yet for regular, day-to-day engagement with alumni or anyone else for that matter. There’s a stadium full of people in Google+ but only a few people in the stands are watching the game. That’s not why I’m advocating the platform.

A New Year for Higher Ed Live

A New Year for Higher Ed Live

New hosts. New schedule. New year.

LinkedIn and College Admissions

LinkedIn and College Admissions

College admissions offices have widely accepted the role of social media in recruitment and yield strategies. Of the myriad of public social networking tools available, the three big players in college admissions have been Facebook, YouTube and Twitter. Pinterest and Google+ have been experimented with, and other platforms like Instagram, Vine and Tumblr have played […]

Higher Ed Live - Digital Identity Development

Higher Ed Live – Digital Identity Development

Brandon Croke leads panelists Hilary Corna, Ma’ayan Plaut, MaryClare Brzytwa, and Mari Galicer discuss the role social media and the Internet plays in student’s Digital Identity Development. Traditionally, Higher Ed Live’s discussions revolve around how colleges should use social media to tell our campus story, connect with alumni, current, and prospective students, but we rarely spend as much […]

Every Post is a “Selfie”: The Desire for Social Approval

Every Post is a “Selfie”: The Desire for Social Approval

I’ve spent months now trying to understand the “selfie” post. The photo of a person taken by that same person, often drinking Starbucks and wearing sunglasses while flirtatiously eyeing the camera.

The Return to Art: A Post-Data Approach to Higher Ed Marketing

The Return to Art: A Post-Data Approach to Higher Ed Marketing

It’s important we don’t mistake the data-driven revolution that’s taking place right now in Higher Ed for something it’s not.

Case Study: The Mobile Evolution at University of Vermont

Case Study: The Mobile Evolution at University of Vermont

Join host Brent Passmore (@bpmore) as he talks with the University of Vermont’s Tatjana Salcedo (@uvmwebteam) about their evolution and development into mobile web design.

Online Communities in Admissions

Online Communities in Admissions

Building online communities for incoming college students has been part of my role at Rochester Institute of Technology for the past five years. What first started as a small group of student bloggers has now grown into multi-media network of students, faculty and staff members spread across no fewer than five social networking sites at any given […]

Successful Student Blogging in Higher Education

Successful Student Blogging in Higher Education

Join Jason Slater (@jasonwslater), Tim Nekritz (@timnekritz) and Jay Steele (@jaysteele) as they explore what it takes to plan, build, and nurture successful student blogging programs in higher education.

Social Media is the Biggest Threat to an Inferior Product

Social Media is the Biggest Threat to an Inferior Product

Today, we all make purchasing decisions based on incomplete information. Due diligence depends on our perceived importance of the purchase at hand. Sometimes we browse Amazon reviews or look for Consumer Reports’ confirmation. Sometimes brand reputation affects us or we solicit our friend’s recommendations. But the beautiful future of perfect decision making based on wholly […]

3 Mobile Apps for Recruitment Travel

3 Mobile Apps for Recruitment Travel

After six years of traveling nationally as a college admissions counselor, I have come to greatly appreciate the technology at my fingertips. I have also come to learn that no matter how many times I have done the same trip, recruitment travel will inevitably become a blur.

The Best of Admissions Live in 2012

The Best of Admissions Live in 2012

In it’s first year, Admissions Live produced more than three dozen live web shows. Please enjoy my favorite episodes of 2012 in this New Year’s Day post! The Best of Admissions Live in 2012 includes – “The State of College Admissions” with Don Fraser, “First-Generation Perspectives” with Michael Szcarek, “Social Media Student Teams” with Emily […]

BIG NEWS: Higher Ed Live & EDUniverse Merge

BIG NEWS: Higher Ed Live & EDUniverse Merge

Today marks an historic milestone for Higher Ed Live as I’m excited to announce that we are merging with EDUniverse, mStoner’s network for brand, web, tech and marketing professionals. The merger brings together our industry’s best in rich media with the best of crowdsourced collaboration and content, all with the goal of building Higher Ed […]

Top 10 Takeaways from a HighEdWeb Virgin

Top 10 Takeaways from a HighEdWeb Virgin

HighEdWeb 2012 took place recently in Milwaukee. It was epic. Turns out #heweb12 is where the Internet lives. My Twitter friends became real friends. I was surrounded by smart. The session content was not only advanced, but uber-practical. Plus, each and every aspect of the conference was extraordinarily well thought out and designed to entertain. […]

Where are the next generations of leaders in the admissions profession?

Where are the next generations of leaders in the admissions profession?

Guest post written by: Nicole Lentine