In this edition of Advancement Live, host Ryan Catherwood and guest, Michael Sgro, Executive Director of Alumni Engagement at SUNY Cortland, discusses tactics for utilizing the Red Dragon Network to engage prospective students before they even reach campus. Engagement efforts continue at SUNY Cortland during the entire student experience and shape how alumni feel about […]
What makes a great print edition of an alumni magazine? How do editors decide on a magazine’s cover, layout or new design elements? Where do alumni magazine stories come from, and how, if at all, should alumni magazines be used as vehicles for fundraising or the marketing of other university priorities?
Interested in a higher education fundraising career? Already in development and looking for some career insights? In this edition of Advancement Live (air date 10/28), AJ Davidson, Senior Development Recruiter at the University of Virginia chats with host Ryan Catherwood about advancement career ladders, tactics for informational interviews, job hopping and the qualities of a […]
This week’s episode of Advancement Live (1pm EDT on 9/23) features Beau Dudley, Executive Director of Alumni Affairs at Washington and Lee University, and Dan Einstein, Past-President of the W&L Alumni Association Board of Directors. Join host Ryan Catherwood for this exciting edition of Advancement Live focused on building and managing an all-volunteer alumni board.
In Spring 2014, the New York Times Digital Innovation report presented a compelling assessment of the challenges facing the paper in light of increasing competition from digital news sources. Readers of the report quickly realized that its analysis of the digital landscape and recommendations for organizational changes were relevant far beyond the confines of journalism […]
Advancement Live co-host Ryan Catherwood interviews Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on providing tips for fundraising professionals, particularly those working at the annual giving level, as they work to set appointments and prepare to make one-on-one solicitations […]
A few times every month, I receive an email or Linkedin message with a request to check out a new web-based platform. There are several amazing products out there designed to increase alumni engagement, help with volunteer or event management, and there are plenty of social media listening platforms and content aggregator systems. As I […]
Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these memberships, administrators have gotten creative with how they get alumni to join and renew each year. Advancement Live […]
New evidence of success in the digital realm of advancement communications can be found in recent “Giving Day” results both in terms of dollars raised and donor participation percentages. Columbia University, Colgate University and Washington and Lee University come to mind as great examples. Several universities have tried and many more are planning 24-hour giving […]
In this episode of Advancement Live, host Ryan Catherwood interviews three alumni relations pros about their recent Reunion Weekends. Watch the episode below for more information about managing Reunion volunteers – both alumni and students, event promotion and development, social media strategy and kids’ programs. All three guests represent small or medium sized schools.
Partnerships with vendors will become increasingly central to Advancement work over the upcoming decade. In areas ranging from Big Data to the mobile web, from strategy to tactics, vendors are offering tools and services that make it possible for Advancement offices to do more, more effectively, than would ever be possible relying on internal resources […]
In this clip from Advancement Live (original air date: 5.27.14), host Ryan Catherwood interviews Heidi Kozuch from the University of Virginia on ways to personalize donor relations efforts during the stewardship process.
In this short clip from Advancement Live, host Ryan Catherwood interviews Kenna Boyd at the University of Virginia on crafting a campaign event strategy. Find out what U.Va. does to maximize its time and resources during critical campaign phases. (Original air date: 5/27/14)
Advancement Live host Ryan Catherwood interviews Kenna Boyd from the University of Virginia on the subject of donor relations strategy and events involving the President of the University, Teresa Sullivan. Original air date: 5.27.14.
Tune-in on Tuesday, May 27th at 1pm for a great edition of Advancement Live on the topic of donor relations and stewardship. Host Ryan Catherwood will interview his colleagues at the University of Virginia, Kenna Boyd and Heidi Kozuch.
In this segment of Advancement Live (original air date 4.29), host Ryan Catherwood discusses with Jon Ruzek, some of his findings as the Director of Alumni Relations at the College of Education and Human Development, University of Minnesota. His segment features advice as to the keys to collaboration across the university, how to build strong […]
The forces of change in higher education have been accelerated by the economic, political and cultural changes of the 21st century. Internationalization encompasses the strategies, policies and practices that institutions adopt to cope with, and capitalize on, this environment. And, in order to advance an institution´s international strategy and the associated benefits it can provide, […]
The Game of Giving – an Innovative Online Interactive Game to Foster Alumni Giving” In this segment from Advancement Live (original air date 4.29), host Ryan Catherwood introduces part of the team that helped a European business school triple the alumni giving participation rate in six weeks, and eventually reached the campaign goal of beating […]
My wife and I went together to our twenty-week ultrasound appointment the other day. Our daughter, due in August, looked to have all her bits and parts in the right places. I have to admit though, if the ultrasound tech told me that there was actually a swing set and sandbox in there, I could […]