Alumni Engagement

What Would Digital-First Advancement Look Like?

What Would Digital-First Advancement Look Like?

In Spring 2014, the New York Times Digital Innovation report presented a compelling assessment of the challenges facing the paper in light of increasing competition from digital news sources. Readers of the report quickly realized that its analysis of the digital landscape and recommendations for organizational changes were relevant far beyond the confines of journalism […]

It's Time for Our Alumni Engagement Programs to Evolve

It’s Time for Our Alumni Engagement Programs to Evolve

One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communication strategy in particular, in an attempt to increase turnout.

Advancement Live: Getting Appointments & Making the Ask

Advancement Live: Getting Appointments & Making the Ask

Advancement Live co-host Ryan Catherwood interviews Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on providing tips for fundraising professionals, particularly those working at the annual giving level, as they work to set appointments and prepare to make one-on-one solicitations […]

8 Ways to Collect Data & Measure Individual Digital Engagement

8 Ways to Collect Data & Measure Individual Digital Engagement

Over the last year, we’ve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations as a precursor to giving over time. I outlined some of the approach in “8 […]

Advancement Live : Alumni Association Membership Marketing

Advancement Live : Alumni Association Membership Marketing

Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these memberships, administrators have gotten creative with how they get alumni to join and renew each year. Advancement Live […]

Harnessing World Events

Harnessing World Events

Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university.

Advancement Live: Reunions Debrief 2014

Advancement Live: Reunions Debrief 2014

In this episode of Advancement Live, host Ryan Catherwood interviews three alumni relations pros about their recent Reunion Weekends. Watch the episode below for more information about managing Reunion volunteers – both alumni and students, event promotion and development, social media strategy and kids’ programs. All three guests represent small or medium sized schools.

Reed College, Switchboard, and Partnerships with Alumni Entrepreneurs

Reed College, Switchboard, and Partnerships with Alumni Entrepreneurs

Partnerships with vendors will become increasingly central to Advancement work over the upcoming decade. In areas ranging from Big Data to the mobile web, from strategy to tactics, vendors are offering tools and services that make it possible for Advancement offices to do more, more effectively, than would ever be possible relying on internal resources […]

How to Personalize Your Donor Stewardship Strategies

How to Personalize Your Donor Stewardship Strategies

In this clip from Advancement Live (original air date: 5.27.14), host Ryan Catherwood interviews Heidi Kozuch from the University of Virginia on ways to personalize donor relations efforts during the stewardship process.

Campaign Event Strategy - Donor Relations & Stewardship

Campaign Event Strategy – Donor Relations & Stewardship

In this short clip from Advancement Live, host Ryan Catherwood interviews Kenna Boyd at the University of Virginia on crafting a campaign event strategy. Find out what U.Va. does to maximize its time and resources during critical campaign phases. (Original air date: 5/27/14)

Donor Relations Strategy & Presidential Events

Donor Relations Strategy & Presidential Events

Advancement Live host Ryan Catherwood interviews Kenna Boyd from the University of Virginia on the subject of donor relations strategy and events involving the President of the University, Teresa Sullivan. Original air date: 5.27.14.

Advancement Live Preview: Presidential Events and Personalization - Approaches To Donor Relations

Advancement Live Preview: Presidential Events and Personalization – Approaches To Donor Relations

Tune-in on Tuesday, May 27th at 1pm for a great edition of Advancement Live on the topic of donor relations and stewardship. Host Ryan Catherwood will interview his colleagues at the University of Virginia, Kenna Boyd and Heidi Kozuch.

Advancement in Student Affairs: Selling Our Story

Advancement in Student Affairs: Selling Our Story

Wednesday, May 21 at 1:00pm EDT Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Across the spectrum, Student Affairs professionals are doing more with less which has made the focus on advancement within Student Affairs all the more important. Beyond that, our students have an amazing stories that deserves to be shared and supported which […]

Advancement Live: Alumni Engagement at the Collegiate Unit Level

Advancement Live: Alumni Engagement at the Collegiate Unit Level

In this segment of Advancement Live (original air date 4.29), host Ryan Catherwood discusses with Jon Ruzek, some of his findings as the Director of Alumni Relations at the College of Education and Human Development, University of Minnesota. His segment features advice as to the keys to collaboration across the university, how to build strong […]

Advancement Live: The Game of Giving

Advancement Live: The Game of Giving

The Game of Giving – an Innovative Online Interactive Game to Foster Alumni Giving” In this segment from Advancement Live (original air date 4.29), host Ryan Catherwood introduces part of the team that helped a European business school triple the alumni giving participation rate in six weeks, and eventually reached the campaign goal of beating […]

Predictions: University Advancement in 15 Years

Predictions: University Advancement in 15 Years

My wife and I went together to our twenty-week ultrasound appointment the other day. Our daughter, due in August, looked to have all her bits and parts in the right places. I have to admit though, if the ultrasound tech told me that there was actually a swing set and sandbox in there, I could […]

Advancement Live Preview: 3 Topics, 4 Guests, One BIG Show

Advancement Live Preview: 3 Topics, 4 Guests, One BIG Show

Join Advancement Live co-host, Ryan Catherwood, on Tuesday, April 29th at 1pm for a broadcast featuring three unique topics.

Part 2: A New Approach To Digital Fundraising

Part 2: A New Approach To Digital Fundraising

In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as a component of a 36-hour fundraising event themed around Thomas Jefferson’s Birthday Celebration (#TJBDAY).

Using Social Data to Understand Individuals

Using Social Data to Understand Individuals

Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown? — or aggregate engagement with particular pieces of content — how many likes did my most recent status update receive? What’s missing from much of the […]

International Alumni Engagement

International Alumni Engagement

Checkout Advancement Live 2/11: Host Ryan Catherwood chats with Daniel Brennan, Alumni Relations Manager at the University of Queensland and Khatmeh Osseiran-Hanna, Director of Advancement, UQ North America. Watch Advancement Live to learn more about how one of Australia’s leading universities is working to engage alumni around the globe.