Alumni Engagement

Using Social Data to Understand Individuals

Using Social Data to Understand Individuals

Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown? — or aggregate engagement with particular pieces of content — how many likes did my most recent status update receive? What’s missing from much of the […]

International Alumni Engagement

International Alumni Engagement

Checkout Advancement Live 2/11: Host Ryan Catherwood chats with Daniel Brennan, Alumni Relations Manager at the University of Queensland and Khatmeh Osseiran-Hanna, Director of Advancement, UQ North America. Watch Advancement Live to learn more about how one of Australia’s leading universities is working to engage alumni around the globe.

Digital Events Using Google+ is the Future of Alumni Engagement and Fundraising

Digital Events Using Google+ is the Future of Alumni Engagement and Fundraising

I know… I know… it’s not a good platform yet for regular, day-to-day engagement with alumni or anyone else for that matter. There’s a stadium full of people in Google+ but only a few people in the stands are watching the game. That’s not why I’m advocating the platform.

Alumni Learning and Travel

Alumni Learning and Travel

Today’s show was all about alumni engagement programs centered around learning and travel. Kevin Conley, Director of Alumni & Parent Travel at the University of Virginia and Robin Albing, Director of Continuing Education and Travel at Dartmouth College discussed the challenges, rewards and opportunities associated with travel and both regional and on-campus learning environments. Robin […]

Friendraising Earns Alumni Engagement, Allows for Annual Giving Infusion

Friendraising Earns Alumni Engagement, Allows for Annual Giving Infusion

Last July, my unit here within University Advancement at U.Va. acquired oversight responsibilities for the Annual Giving program. We are now the “Alumni & Parent Engagement and Annual Giving” team. So I was thrilled to read Andy Shaindlin’s thoughtful piece called, “The Future (Part 1): Fundraising’s Relationship to Alumni Relations,” because we also believe that […]

New Year’s Resolutions for My 2014 Digital Alumni Engagement Strategy

New Year’s Resolutions for My 2014 Digital Alumni Engagement Strategy

My wife tells me she’s making “Buffalo Chicken Sliders” in the slow cooker this New Year’s Eve. We’re having our friends over from across the street. They have an infant. We have a two-year-old. The sliders might be the highlight of the evening and with an adult beverage or two consumed, we’ll all be in […]

The Net Promoter Score (NPS) in Higher Ed Advancement

The Net Promoter Score (NPS) in Higher Ed Advancement

It’s no secret that Advancement shops have had a conflicted relationship with measurement and metrics in the past. The performance of some units, such as Annual Funds, is easy to quantify as dollars raised. Others, especially alumni relations and communications units, have relied much more heavily on anecdotal evidence to measure success and articulate their […]

5 Ways to Bolster Your Alumni Engagement Communications Strategy

5 Ways to Bolster Your Alumni Engagement Communications Strategy

This year I’m playing Clark Griswold at the Catherwood household by hosting eleven adults and five children for Christmas dinner. The roster includes my 90-year-old grandfather who likes all of his food to be plain and his portions not touching each other on his plate. So, wish me luck.

Newsletters that Work at the UWisc-Madison College of Letters & Science

Newsletters that Work at the UWisc-Madison College of Letters & Science

Today’s edition of Advancement Live was about a unique communications concept recently developed by Megan Costello, Director of Communications at the University of Wisconsin-Madison College of Letters & Science. Show co-host Ryan Catherwood and Costello discussed how the College has completely changed the way printed newsletters are produced, both the strategic nature of the newsletter […]

Why "Micro-Volunteering" is the Future of Digital Alumni Engagement

Why “Micro-Volunteering” is the Future of Digital Alumni Engagement

It’s all about time, isn’t it? The White Rabbit from Alice in Wonderland once lamented about not having enough. And we all feel the White Rabbit’s pain. There never seems to be enough hours in the day to balance our work life and responsibilities at home. No time to say, “Hello, Goodbye.” But then again, […]

Advancement Live 10/29: Alumni Relations in Australia

Advancement Live 10/29: Alumni Relations in Australia

This week’s show included a great chat with Leonie Boxtel, Director of Alumni Relations at the University of Melbourne. Thanks to everyone who joined live to watch during their lunch break in Australia. Our discussion led us through lots of topics. We discussed regional engagement challenges and opportunities, developing a culture of alumni participation and […]

Advancement Live 10/22: Linkedin University Pages, Alumni Networking

Advancement Live 10/22: Linkedin University Pages, Alumni Networking

Great show today featuring John Hill, Linkedin’s Higher Education Evangelist, and Dan Klamm, Director of Young Alumni Engagement at Syracuse University. Host Ryan Catherwood steered the discussion today (through some technical difficulties) which featured tips for managing Groups, University Pages and opportunities for alumni career services, engagement and advancement services to utilize Linkedin’s amazing digital […]

Are Your Engagement and Solicitation Emails Reaching Your Alumni?

Are Your Engagement and Solicitation Emails Reaching Your Alumni?

The other day I learned that I have a big, possibly massive knowledge gap in the area of my brain dedicated to email communications. I realized I knew nothing about spam filters — other than that they exist. I didn’t know if they were causing some of the complaints that I’d been receiving from U.Va. […]

Advancement Live 9/24: Alumni Relations in the United Kingdom

Advancement Live 9/24: Alumni Relations in the United Kingdom

Host Ryan Catherwood was joined by Jade Bressington, Deputy Head of Alumni Relations at the University of Birmingham in the U.K. The discussion touched on many points including the changing landscape of higher education, young alumni engagement, student engagement and developing a culture of philanthropy. The University of Birmingham was recently awarded “University of the […]

Personal Branding as Digital Alumni Engagement Strategy

Personal Branding as Digital Alumni Engagement Strategy

Did you find this post because you applied the term “alumni engagement strategy” or something like it into the search field of your web browser? Maybe you searched for me, “Ryan Catherwood.” The former scenario is much more likely than the latter, I realize, but it’s true that I want you to think of me […]

Advancement Live Preview: Alumni Engagement Strategy in the United Kingdom

Advancement Live Preview: Alumni Engagement Strategy in the United Kingdom

Next week, Advancement Live will explore alumni engagement in the United Kingdom with Jade Bressington, Deputy Head of Alumni Relations at University of Birmingham, and Bruno van Dyk, Director of Development and Alumni Relations at Durham University. The show will air at 6:00 p.m. GMT (1:00 pm EDT), Tuesday, September 24th. Although this edition of Advancement Live […]

Advancement Live 9/10: Duke Forward Campaign Site and Crowdsourcing

Advancement Live 9/10: Duke Forward Campaign Site and Crowdsourcing

On today’s episode of Advancement Live, Tom Dominick, Director of Digital Communication in Duke University’s Development Office took viewers on a tour of the fantastic Duke Forward campaign website. Daren Brabham, Asst. Professor at the Annenberg School of Communication and Journalism at the University of Southern California had some great ideas for higher education communicators […]

Advancement Live 8/27: Alumni Career Services

Advancement Live 8/27: Alumni Career Services

Despite some technical difficulties, today was a great episode of Advancement Live featuring the one-and-only Kim Brown (@kimincuse) from Syracuse University’s Career Services Office as well as Alumni Career Services expert, Michael Steelman (@michaelsteelman) from George Washington University Alumni Association. The conversation touched on how technology, Linkedin in particular, has changed approaches to alumni career […]

Homecoming Tips from Advancement Live Guests

Homecoming Tips from Advancement Live Guests

After the Advancement Live show on August 6th on the subject of Homecoming and fall signature events, I asked Gretchen Edwards, Christine Scheirer, Derrick Smith, Johanna Montague and Chase Carter to offer one final thought – a tip for anyone attempting to start or improve a Homecoming event. Below are their thoughts:

Advancement Live 8/6: Homecoming & Fall Young Alumni Events

Advancement Live 8/6: Homecoming & Fall Young Alumni Events

On this episode of Advancement Live, the topic is Homecoming and other fall events highlighting young alumni initiatives in particular. Guests on the show include Christine Scheirer (@scheirer2) from the University of Delaware, Chase Carter (@loyalandtrue86) of Oklahoma State, Derrick Smith from Dartmouth College, Gretchen Edwards (@gretchEdwards) representing Wake Forest University, and Johanna Montague (@uvareunions) […]

Nostalgia is not the (only) Future of Alumni Engagement Strategy

Nostalgia is not the (only) Future of Alumni Engagement Strategy

I just celebrated my 10-year reunion at the University of Richmond a few months ago. I had an incredible time in no small part because we were allowed to stay in the dorms. It was amazing to wake up and walk (*stumble) to the dining hall for brunch the morning after. Now that was a […]

Advancement Live Premiers with Student Send-offs

Advancement Live Premiers with Student Send-offs

Ryan Catherwood talks with Stella Maher of Emory University, Sam Edelstein from Syracuse and Monica Timar of Lehigh University on the subject of Student Send-off events. This was the first ever episode of Advancement Live originally airing on Tuesday, July 16th at 1:00 p.m. Topics discussed by show guests included the strategy behind Student Send-offs […]

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