Admissions Live

Today’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first […]

April is notorious for being one of the most challenging months in admissions. It seems to be a time when there’s rarely a chance to take a breath, never mind a day off. There are yield events, counselor programs and vacation visitors on campus. We’re jumping into spring travel. The cycle starts for the next […]

Email is critical to our business practices. So much so that the French had to write into law that you don’t have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo to the phone call, we use email for mass […]

Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this update, people will see less public content, including news, video and posts from brands. Today’s episode brings together […]

Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests. In partnership with National Research Center for College & University […]

We hear a lot these days about enrollment “fit” – the need for prospective students and schools to be closely aligned in order to ensure high retention and graduation rates. A laudable cause, no doubt, when it comes to the “traditional” student: those first-time, full time enrollees entering college right out of high school. Eduventures’ […]

More and more, admissions and marketing departments are collaborating to reach prospective students. They are using social media and making digital marketing investments. The paradigm is (finally) starting to shift. Tune in as marketing and enrollment experts, Stephanie Geyer and Gil Rogers join our broadcast. This week, we debate the best methods for reaching students. […]