Technology affected both the day-to-day responsibilities and long-term work planning of counselors in high schools and college admission offices across the country and around the globe. While technological disruptions can bring challenges, this episode will focus on how technology can help you be better at your job. Brian Niles, founder and Chief Evangelist of TargetX and author […]
Higher Ed Live is excited to partner with the National Association for College Admission Counseling (NACAC) on a virtual book club initiative aimed to connect college admission professionals through regular book discussions. The #NACACreads book chat is a fun way to keep up with trends and network with colleagues on Twitter. In an effort to […]
Your prospective and admitted students are talking to and about you on social media. Are you listening? Think about the last time you mentioned a brand on social media and what your expectations were. Messages can be passive or direct, positive or negative, specific or obscure. On this episode of Admissions Live, Nicole Lentine speaks […]
Each year, Admissions Live kicks off the new year with an episode about the state of college admission. Back with us this year is a leading voice in higher education, Scott Jaschik, editor at Inside Higher Ed. Tune in for a 2016 trend watch and outlook the most important issues facing college admission in the U.S. Save […]
Campus tours work because they’re an in person experience where students are able to form a personal connection to a campus and student life by experiencing it firsthand. There is no replacement for an in-person guided walking tour with a current student. At the same time, it’s not always possible for prospective students to travel to campus […]
This time of year college admission gets a lot of attention. Colleges that offer early admission have decisions rolling out already. It won’t be long until the media headlines read How to Survive the Madness and Time for Sanity as it relates to our work. Who is making who crazy, colleges or the public? Tune […]
Today’s college applicants are not completing the same admission requirements as their parents. The battleground for testing and application services is fierce and the end-users (students and higher ed partners) seem to be at the mercy of large enterprises who set the standards. High school and college admission counselors are the ambassadors, liaisons and translators […]
This broadcast has been rescheduled to Monday, November 23, 2015. Save the date! According to the Bureau of Labor Statistics, the cost of a college education has increased 1115% since 1980. Affordability is arguably the number one issue in higher education right now. Students, families and counselors grow more concerned as costs continue to rise and an enormous student debt […]
You can’t form a communication plan that works without understanding audience motivations. In this episode of Admissions Live, guest host Erin Supinka speaks with two higher education research professionals about what it means to be audience-centric, best practices for tracking audience behaviors and needs, strategies for conducting research and universal characteristics of prospective students and parents.
Don’t miss thought leadership from #heweb15. Let your twitter backchannel come to life with Admissions Live host Chris D’Orso, LIVE from Milwaukee, W.I.! Chris is back at the annual conference for higher education web professionals. He’ll provide an update from the conference floor with conference attendees. Join us for a sneak peek of the conference […]
One of the biggest hot-button issues in higher education today is how to best assist our undocumented students. When host Chris D’Orso came across Undocumented a few weeks ago, we knew Admissions Live had to check it out. With over a decade of experience serving on admissions and enrollment conference planning committees, host Chris D’Orso knows one […]
WCAP is a network of admissions, high school and independent counselors committed to developing and supporting women as professionals and leaders in all aspects of higher education, including institutional and professional organizations. In this episode, you’ll learn more about WCAP’s development, goals, and initiatives over the course of its first year.
If you are in enrollment management and a digital native, then you should be familiar with our guest. Jon Boeckenstedt is the associate vice president of enrollment management, policy, and planning at DePaul University in Chicago. Jon is a prolific researcher and blogger, and we’ll spend some time talking about why he does what he […]
Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication tools and a target audience that sniffs out authenticity, it’s easy to see why these are challenging times. Let’s […]
The annual Ruffalo Noel Levitz E-Expectations survey of college-bound seniors and parents will be released this week. The annual report examines expectations, attitudes, and behaviors about e-recruitment. Tune in during the live broadcast to join the conversation with Chris D’Orso and Stephanie Geyer.
Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about the mobile web. Text messaging programs are an effective and user friendly approach mobile recruitment. […]