It’s 4:20 p.m. Do you know where your prospective students are?
Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies.
With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced small classes taught by internationally renowned researchers on a modern campus with great views near a thriving cultural center.
If you’re working at a school with cannabis-related degree programs let us know some marketing discussions you’ve had already!
This will be a fun and thought-provoking way to spend a half hour of your Wednesday.
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Andrew CasselAndrew Cassel has been creating and curating social media content for the University of Alaska Fairbanks since 2011. Cassel is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America – Alaska including the 2018 Grand Award of Excellence. Cassel has also presented about social media content best practices to the Greater Fairbanks Chamber of Commerce, Alaska Democrats, Perseverance Theatre, as part of the Transportation Communicators webinar series, at the American Geophysical Union 2018 annual fall meeting, as part of the HigherEd Experts 2018 and 2019 Higher Ed Content conferences, the 2019 eduWeb Digital Summit as well as at the 2017 and 2018 Higher Ed Web annual conferences.
Ally McIlwraith is a psychology-based brand strategist, speaker, and educator from Edmonton, Alberta. Currently residing in Toronto, Ally works as the Director of Marketing for international cannabis accessory brand, BRNT. Her expertise lies in positioning and differentiating companies across international markets, and can often be heard talking consumer psychology on radio and podcasts around the country. To follow Ally’s journey, www.allymcilwraith.com.
Part problem-solver, part poet, Jess Columbo is known for her love of storytelling and digital analytics. Jess has spent more than a decade creating award-winning digital and social marketing strategies for national brands, institutions, and non-profits. She holds an M.A. in Digital Journalism and teaches Digital Writing, PR, and Content Strategy at local universities. In her spare time, Jess sits on the board of the Oregon Symphony, The Blanchet House, and Healthcare Communicators Northwest.