While college admissions marketing has become more digital and on-demand, the traditional campus visit experience remains a cornerstone in the decision making process. Colleges work tirelessly to create exciting and memorable campus visits, but most are only as good as the students leading the way.
On this episode of Admissions Live, we sit down with professionals charged with running two of the largest campus visitation programs in the country. Learn from these experts at The Ohio State University and Rutgers University. Topics include; campus tour guide selection, training, program evaluation, and much, much more.
Adam CastroAdam Castro currently serves as the Vice President of Admissions at Mercy College, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, marketing, branding, and analytics, and the Student Services Support Center. Prior to arriving at Mercy, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and NAFSA: Association for International Educators. He is also co-host of Admissions Live, a monthly professional development program on the Higher Ed Live network. A New Jersey resident, Adam received his master’s degree in Public Administration from Kean University and holds a bachelor’s degree in Journalism and Media Studies from the Rutgers University School of Communication and Library Studies.
Melissa serves as Associate Director for Campus Programs within the Office of Undergraduate Admissions at Rutgers University. She leads the team that manages the Rutgers Visitor Center and all on-campus programming. Melissa began her career as a Junior Admissions Officer in 2002. A graduate of Villanova University, she spent several years as a senior corporate conference planner before coming to Rutgers.
Throughout her time at Rutgers University, Melissa’s focus has been on the campus tour and on-campus events. She has coordinated dozens of large-scale Open Houses, oversaw the daily tour program and managed the Scarlet Ambassador Tour Guides. In 2009, Melissa was a key member of the planning team that opened the Rutgers Visitor Center – a 14,000 square foot building providing a centralized location to host campus tours and visitors.
Nidhi is the Senior Program Coordinator for Campus Visits at The Ohio State University. She has seen the role of University Ambassador or campus tour guide from the student perspective when she worked as one and from the professional perspective having supervised the University Ambassador program since 2012. She understands the need for a strong training program to set the tone for any student program, running a 28-hour training for her students. However, she constantly strives to add more and innovate ways to better prepare tour guides for the incredibly important role they play in the recruitment process.