When institutional buyers from across the higher ed landscape are asking for answers to the same market research questions, you know there are significant competitive trends at play. Is your institution asking the right questions about the market now? In this episode, Dr. Joselyn Zivin, director of Huron Consulting Group’s higher education practice and an industry professional for more than two decades, speaks with Ashley Budd about higher ed’s current market research outlook. The live broadcast will cover insights from Huron research and addresses the top questions higher ed professionals are asking.

 

Episode Host

Ashley Budd

Ashley Budd

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.
 

Guest

Joselyn Zivin, PhD

Joselyn is a director in Huron’s higher education practice, leading the constituent research group. Joselyn brings 20 years of experience in higher ed from her roles as a vice president of marketing and communications, full-time faculty member, and senior consultant to 100+ academic institutions on a wide range of strategic issues. She specializes in marketing and brand management, strategic and competitive positioning, market research, and market planning.

Joselyn leads Huron teams in developing and executing marketing and communications programs designed to address research-based audience perspectives, institutional reputation and competitive positioning ambitions, and other market and constituent relations challenges. In her role as Vice President of Marketing and Communications at National Louis University in Chicago (an adult-serving institution), Joselyn transitioned her division to a performance-based marketing organization, and co-led strategic planning with the Provost.

She has presented at numerous national conferences including the American Marketing Association, Council for Advancement and Support of Education (CASE), and Council for Adult and Experiential Learning (CAEL). She earned her bachelor’s degree at the University of Chicago, and holds an MA and PhD in history from Duke University.