March 3, 2014 9:19 am

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Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent needed today all while deal with shrinking budgets.

Taken from the live broadcast, February 27, 2014.

Topics discussed during the LIVE broadcast include:

  • Branding in Higher Education
  • Stakeholder buy-in
  • Market research
  • Internal agency model
  • Brand integration
  • Implementation and measurement

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