Silos in higher education aren’t limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services.

Higher ed builds silos to keep focus in one space. Too often this practice ignores interdisciplinary opportunities. The result: silos are not aligned with university priorities.

A perfect storm of change is forcing us to break down these silos – technology, the great recession, new demands for transparency, accountability, and cooperation from students and leadership.

Tune in to this episode of Marketing Live and learn how to break down silos using technology. We’ll also discuss creating intentional connections with staff members. Some tactics include special projects, staff development, and internal hiring processes.

 

This episode is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing. He also served in campus-level roles as Vice Chancellor for External Affairs and Assistant Dean for Advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
 

Guest

Ben Tilley

Ben is vice president for North America and head of global sales at Funnelback. A native of Sydney, Australia, Ben moved to Seattle in 2015 to launch Funnelback operations in North America after nearly a decade with the company.