What do prospective students – and their parents – really want from us online during the recruitment process?
Stephanie Geyer, associate vice president of web strategy services at Noel-Levitz, joins the program to tell us exactly what they are looking for, by breaking down the findings of the 2011 E-Expectations Report. The annual report, a joint research effort from Noel-Levitz, NRCCUA and OmniUpdate, polled 1,089 high school seniors and 517 of their parents from across the United States to analyze their behavior and expectations regarding websites, social media and other key topics in e-recruitment.
Just a few of the study’s key findings include:
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