Breaking Down Prospective Students’ Online Expectations

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What do prospective students – and their parents – really want from us online during the recruitment process?

Stephanie Geyer, associate vice president of web strategy services at Noel-Levitz, joins the program to tell us exactly what they are looking for, by breaking down the findings of the 2011 E-Expectations Report. The annual report, a joint research effort from Noel-Levitz, NRCCUA and OmniUpdate, polled 1,089 high school seniors and 517 of their parents from across the United States to analyze their behavior and expectations regarding websites, social media and other key topics in e-recruitment.

Just a few of the study’s key findings include:

  • One in five students said they removed a school from consideration because of a bad experience on an institution’s Web site.
  • When first coming to a school’s Web site, more students and parents tend to click on links related to academics and programs of study.
  • Among students who had Facebook accounts, 27 percent said that they had visited a college’s Facebook page, compared to just 12 percent of parents with Facebook accounts.
  • Only 9 percent of students and 5 percent of parents said they had Twitter accounts.

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