Brand strategy work is a process, not a project. Once a new campaign is launched, the work is just beginning. Strong brands are built from great experiences, and success comes from your institution’s people living the brand every day. In this episode, host Rob Zinkan and two seasoned higher ed marketing leaders will explore strategies for and examples of bringing your brand to life through your institution’s most valuable asset – its people.
Rob ZinkanRob Zinkan has been with Indiana University for 15 years and is currently in a system-wide role as associate vice president for marketing – working to develop, champion, and deploy the university’s brand strategy; leading IU’s internal full-service marketing agency; and serving as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is a past chair of CASE Indiana.
Jason is vice president and partner at SimpsonScarborough. He is a recognized higher education marketing leader, having served in marketing communications leadership roles for the University of California and North Carolina State University. His area of focus and expertise is in helping craft university brand strategies and bringing them to life. He serves as co-chair of the AMA’s Symposium for the Marketing of Higher Education and has also penned articles or been featured in CASE Currents, Marketing News, The New York Times, NPR, and other media outlets.
Nicci is vice president of communications and chief marketing officer at Syracuse University. She has worked at Syracuse in positions of increasing responsibility since 1999. She heads a team charged with cultivating a strong and consistent brand, both across the institution and throughout the national and international marketplace. Her portfolio includes the university’s enrollment management marketing and communications, development marketing and communications, and alumni communications.