Big Data for Predicting Enrollments

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In this episode of Admissions Live, host Nicole Lentine is joined by Ian Mortimer, Vice President for Enrollment at Nazareth College. Tune in as they discuss demonstrated interest and predictive data that supports admissions decisions.

Taken from the live broadcast, February 17, 2014.

Topics discussed during the LIVE broadcast include:

  • Demonstrated interest
  • Application review
  • Enrollment management
  • Impacts on retention
  • Transparency
  • New strategies

… and more

RESOURCES

The Dynamics of Demonstrated Interest | The Chronicle of Higher Education
chronicle.com/blogs/headcount/the-dynamics-of-demonstrated-interest

How Do I Love Thee? Demonstrated Interest and How Colleges Count the Ways | Educational Consulting
educationalconsulting.org/PDF/IECA_Demonstrated-Interest-Research.pdf

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  • Eric

    When admissions officers refer to the information they collect as “big data,” I think they are mistaken. Big Data refers to massive amounts of data that are so complex and so detailed that the information can’t be analyzed in a meaningful way by tools like CRMs.

    Companies like Amazon, with their millions of products and transactions each day, have Big Data. Admissions officers aren’t dealing with Big Data…yet.