February 17, 2014 7:14 pm
by Nicole Lentine
In this episode of Admissions Live, host Nicole Lentine is joined by Ian Mortimer, Vice President for Enrollment at Nazareth College. Tune in as they discuss demonstrated interest and predictive data that supports admissions decisions.
Taken from the live broadcast, February 17, 2014.
Topics discussed during the LIVE broadcast include:
- Demonstrated interest
- Application review
- Enrollment management
- Impacts on retention
- Transparency
- New strategies
… and more
RESOURCES
The Dynamics of Demonstrated Interest | The Chronicle of Higher Education
chronicle.com/blogs/headcount/the-dynamics-of-demonstrated-interest
How Do I Love Thee? Demonstrated Interest and How Colleges Count the Ways | Educational Consulting
educationalconsulting.org/PDF/IECA_Demonstrated-Interest-Research.pdf
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When admissions officers refer to the information they collect as “big data,” I think they are mistaken. Big Data refers to massive amounts of data that are so complex and so detailed that the information can’t be analyzed in a meaningful way by tools like CRMs.
Companies like Amazon, with their millions of products and transactions each day, have Big Data. Admissions officers aren’t dealing with Big Data…yet.
Hi Eric, that is absolutely a fair point. The topic of conversation was actually inspired by this article, which is where the title of the show and the idea of “big data” came from: http://www.marketplace.org/topics/economy/education/how-college-applications-change-era-big-data# I hope that sheds some light on the choice of title!