Learn how West Virginia University went from forgotten to followed on social media. Five years ago, WVU’s social media accounts were an afterthought… and it showed. The staff wanted to change that. Now, they’re a leader in higher ed social media. Tune in to find out how everything changed and why your university should make social media a bigger priority.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guest

Tony Dobies

Tony Dobies, Social Media Director, West Virginia University