Professionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding today’s students. Join us for a friendly discussion with guests Dr. Robert McManus and Dr. […]
Today, more than 87% of commercial brands are leveraging user-generated content in their marketing strategies. Learn more about how you why you should be seeking out this cost-effective content source and how you can identify awesome photos, videos, and comments to share from your best followers.
How do we know that our alumni programs add value to the alumni we serve? How do we know what programs to keep, start, and stop? We use facts and data to manage change and growth. Understanding engagement metrics can help you answer these questions. Tune in to learn winning ways to report on outcomes […]
Cornell University is hosting a roundtable event to better understand the relationship between young alumni and philanthropy. Young alumni giving is critical to institutions small and large—as a university’s alumni base changes, our approaches must as well. This event offers professionals an opportunity to take a deep dive into a discussion about what attitudes young […]
How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying? Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and […]
In the past several years, many higher education institutions find themselves under attack by groups of radicals determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremacist Richard Spencer held an event on campus. As a result of high levels of preparation, […]
Streaming live from the AI in Advancement Summit at Cornell University: Is your database a system of record or a system of intelligence? Fundraising is an art and a science. Learn how technology can support prospect and volunteer management.
When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current […]
Streaming live from the AI in Advancement Summit at Cornell University: A panel of industry and academic experts will provide concrete examples of AI in practice. Hear how AI works in various industries, academia, and the consumer marketplace. We’re fortunate to have this panel moderated by Kim Infanti, executive director of digital engagement and communications from Syracuse […]
Streaming live from the AI in Advancement Summit at Cornell University: What is Artificial Intelligence? Where did it come from? How did we get to where we are now? Why is AI beginning to boom? This opening keynote will cover a general background of AI. Attendees will start the day having gained a common conceptual framework and […]
In a crisis, communicating your message to the aggressive, detail-hungry media can be hard enough without arm wrestling with your attorney over every word. In this session, crisis communications expert Mark Weaver will discuss keys to addressing your lawyer’s concerns while still getting to effectively do your job. This session will provide practical tips that […]
With 37,000 employees and nearly 15,000 students, Duke is the size of a small city. How does Duke communicate with its internal audience? In this session, we’ll set context for internal communications at Duke, review main communication tools, and focus primarily on employee communications through the award-winning Working@Duke portfolio. That portfolio includes a staff/faculty print […]
Facebook Live allows anyone with a phone to broadcast in real time to the world. While it’s easy to connect, it’s not necessarily easy to produce content that connects with your audiences. In this episode, Nick Persac, University of Texas at Austin social media coordinator, shares tips and tricks to help you master Facebook Live. Join us as he […]
As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own […]
Join Jim Gregory, media relations director, and Natalie Vizuete, social media director, of UNC-Chapel Hill as they provide insight into a topic that affects all universities – rapidly emerging campus PR issues. Sure, prior planning is critical, but with an endless list of possible issues that could erupt at any moment anywhere across the country […]