Today, we all make purchasing decisions based on incomplete information. Due diligence depends on our perceived importance of the purchase at hand. Sometimes we browse Amazon reviews or look for Consumer Reports’ confirmation. Sometimes brand reputation affects us or we solicit our friend’s recommendations. But the beautiful future of perfect decision making based on wholly […]
HighEdWeb 2012 took place recently in Milwaukee. It was epic. Turns out #heweb12 is where the Internet lives. My Twitter friends became real friends. I was surrounded by smart. The session content was not only advanced, but uber-practical. Plus, each and every aspect of the conference was extraordinarily well thought out and designed to entertain. […]
I speak “social” fluently, and fairly nonsensically. It’s a relatively new language. Vague words that have become so big and misused they no longer communicate much at all. Yet already, we have become slaves to these words. We have become determined to “engage.”
The new school year is upon us. And that means your social media team is busy creating a content calendar for the semester, and thinking up fun new ways to engage a brand new class of students on Facebook, right? “What about some sort of contest?” they say. Great idea. But before you get too […]
It can be tough having the exact same conversation about QR codes for the 9th time. And so when the topic was brought up yet again by another individual on campus, I was too quick to roll my eyes and mock the tactic – to which I received a completely stunned look.
“It doesn’t matter if it’s not great quality. Just get a Flip camera and start shooting.” I wasn’t all too comfortable with this philosophy a few years ago when I started hearing it. I’m definitely not comfortable with it anymore.
Testimonials can be one of the most powerful admission tools you have at your disposal. It’s one thing to tell prospects how great you are. It’s a whole other level of authenticity when your students describe their own experience with their own words.
“When I try to do everything on my own, too little gets done. When I empower those around me, I am surprised by how little goes wrong.” If you’re reading this, you’re probably a rock star at your University. You’re excited about getting better – learning best practices – building things. But, odds are you’re […]
Web Content Manger, Lewis University Ok, it’s time to re-design one of your department sites. So, what does that mean? It means you have a great opportunity to start killing some unnecessary pages. “Wait…no. We actually have more things we want to add to the site. That’s why we want to do the re-design.”
Those of us who came to Higher Ed after a stint in B2B or B2C marketing may have been surprised to learn the rather complicated financial structure of university life. We may have been used to simplistic formulas for evaluating online campaign success – merely weighing the profit return against the cost of the campaign […]