Author Archive

Every Post is a “Selfie”: The Desire for Social Approval

Every Post is a “Selfie”: The Desire for Social Approval

I’ve spent months now trying to understand the “selfie” post. The photo of a person taken by that same person, often drinking Starbucks and wearing sunglasses while flirtatiously eyeing the camera.

The Return to Art: A Post-Data Approach to Higher Ed Marketing

The Return to Art: A Post-Data Approach to Higher Ed Marketing

It’s important we don’t mistake the data-driven revolution that’s taking place right now in Higher Ed for something it’s not.

Social Media is the Biggest Threat to an Inferior Product

Social Media is the Biggest Threat to an Inferior Product

Today, we all make purchasing decisions based on incomplete information. Due diligence depends on our perceived importance of the purchase at hand. Sometimes we browse Amazon reviews or look for Consumer Reports’ confirmation. Sometimes brand reputation affects us or we solicit our friend’s recommendations. But the beautiful future of perfect decision making based on wholly […]

Top 10 Takeaways from a HighEdWeb Virgin

Top 10 Takeaways from a HighEdWeb Virgin

HighEdWeb 2012 took place recently in Milwaukee. It was epic. Turns out #heweb12 is where the Internet lives. My Twitter friends became real friends. I was surrounded by smart. The session content was not only advanced, but uber-practical. Plus, each and every aspect of the conference was extraordinarily well thought out and designed to entertain. […]

Why “Engagement” is a Red Herring for Social Media

Why “Engagement” is a Red Herring for Social Media

I speak “social” fluently, and fairly nonsensically. It’s a relatively new language. Vague words that have become so big and misused they no longer communicate much at all. Yet already, we have become slaves to these words. We have become determined to “engage.”

3 Things to Know Before Running Your Facebook Contest

3 Things to Know Before Running Your Facebook Contest

The new school year is upon us. And that means your social media team is busy creating a content calendar for the semester, and thinking up fun new ways to engage a brand new class of students on Facebook, right? “What about some sort of contest?” they say. Great idea. But before you get too […]

You Can Not Gain Respect by Presuming Authority

You Can Not Gain Respect by Presuming Authority

It can be tough having the exact same conversation about QR codes for the 9th time. And so when the topic was brought up yet again by another individual on campus, I was too quick to roll my eyes and mock the tactic – to which I received a completely stunned look.

Ditch the Flip Cam: Rethinking the DIY Approach to Higher Ed Multimedia

Ditch the Flip Cam: Rethinking the DIY Approach to Higher Ed Multimedia

“It doesn’t matter if it’s not great quality. Just get a Flip camera and start shooting.” I wasn’t all too comfortable with this philosophy a few years ago when I started hearing it. I’m definitely not comfortable with it anymore.

Aesthetic vs. Utility in Higher Ed Web Design

Aesthetic vs. Utility in Higher Ed Web Design

Testimonials can be one of the most powerful admission tools you have at your disposal. It’s one thing to tell prospects how great you are. It’s a whole other level of authenticity when your students describe their own experience with their own words.

2 Big Reasons iBooks Won’t Change Everything

2 Big Reasons iBooks Won’t Change Everything

Yes, I followed the live blogging. And I watched the beautiful videos Apple put out. And I too, was really impressed…to a point. But, here’s why iBooks won’t change everything.

A Control Freak’s Guide to Building Systems and Letting Go

A Control Freak’s Guide to Building Systems and Letting Go

“When I try to do everything on my own, too little gets done. When I empower those around me, I am surprised by how little goes wrong.” If you’re reading this, you’re probably a rock star at your University. You’re excited about getting better – learning best practices – building things. But, odds are you’re […]

4 Reasons You Need LESS Pages on Your University Web Site

4 Reasons You Need LESS Pages on Your University Web Site

Web Content Manger, Lewis University Ok, it’s time to re-design one of your department sites. So, what does that mean? It means you have a great opportunity to start killing some unnecessary pages. “Wait…no. We actually have more things we want to add to the site. That’s why we want to do the re-design.”

Higher Ed Advertising: A Net Loss Game?

Higher Ed Advertising: A Net Loss Game?

Those of us who came to Higher Ed after a stint in B2B or B2C marketing may have been surprised to learn the rather complicated financial structure of university life. We may have been used to simplistic formulas for evaluating online campaign success – merely weighing the profit return against the cost of the campaign […]