Host of Marketing Live
Director of Digital Strategy, Union College
Christen Gowan is a member of the Communications and Marketing team at Union College in Schenectady, N.Y. As director of digital strategy, she manages the College’s social media channels and marketing video production. She leads digital marketing efforts at the College, engaging Union’s online audiences, and serves as an advisor to senior staff and the president on their online presences. Prior to joining Union in 2010, she covered various beats as a daily news reporter for the Albany Times Union.
Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages. Watch the broadcast on our […]
You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process. Watch the broadcast on our platform: Already registered? Login and Watch Or, sign up now! Register and Watch