Author Archive

Climb the ladder or jump the desk?

Climb the ladder or jump the desk?

Quality Assurance Manager at mStoner Kyle Larson talks with Mike Drish, Director of Admissions Recruitment and Outreach at University Of Illinois at Urbana-Champaign, and Meredith Britt, Associate Director of College Counseling at New Community Jewish High School in Los Angeles, CA.

Content Strategy: Working with Specialists

Content Strategy: Working with Specialists

Lead content strategist in the College of Education & Human Development at the University of Minnesota, in Minneapolis, Amanda Costello talks with Corey Mahoney, web strategist from the  University of California Office of the President in Oakland, California, and Lisa Maria Martin, user experience and information architecture specialist from the George Washington University in Washington, DC, about working […]

Thought Leadership Through Marketing at the Rhode Island School of Design

Thought Leadership Through Marketing at the Rhode Island School of Design

Former head of Rhode Island School of Design’s marketing and communications Becky Bermont talks about thought leadership in higher education with a case study of RISD’s work on an integrative movement with STEAM education, and the unique marketing opportunities and challenges it presented.

Why Does SEO Matter?

Why Does SEO Matter?

CEO of nuCloud and Founder of .eduGuru Kyle James talks with Director of Web Development at Northwest Nazarene University in Nampa, Idaho, Zac Vineyard about SEO in higher ed.

Education Branding Roundtable

Education Branding Roundtable

Director of Business Development and Social Media at Educational Marketing Group Travis Brock heads a round-table discussion of branding in higher ed. Joining the panel is: Jason Cook, 2012 International Brand Master and Senior Associate Athletics Director, External Affairs, Claudia Jackson, a 2011 award finalist and Executive Director of Community and Legislative at Del Mar College, […]

Higher Ed Live - Evolution of Social Media in Higher Ed

Higher Ed Live – Evolution of Social Media in Higher Ed

Director of admissions and financial aid for Vermont Academy Drew Millikin is joined by Meg Bernier, Ma’ayan Plaut, Mark Anbinder and Jesse Bardo to talk about the changes in social media over the last two years.

Higher Ed Live - FlatRammy & the Neon Tanks - Creative Community Building

Higher Ed Live – FlatRammy & the Neon Tanks – Creative Community Building

Lougan Bishop, Social Media and Digital Marketing specialist for Belmont University’s Office of University Marketing and Special Initiatives, interviews Joshua Walovitch, Director of Digital & Social Media at Suffolk University. Josh and Lougan talk over Suffolk’s recent successful social campaigns to engage incoming freshmen in in the summer months with a creative campaign that also reinforces […]

Higher Ed Live - Everything Video Production

Higher Ed Live – Everything Video Production

Brent Passmore and Carrie Phillips, Director of Web Development at the University of Central Arkansas and Director of New Media at Arkansas Tech University, respectively, talk all things video production, with an eye toward effective strategies on a budget. Joining them are student videographers Josh Kelley, Alyssa Levenberg.

Higher Ed Live - The Anatomy of Georgia Tech's Viral Smash

Higher Ed Live – The Anatomy of Georgia Tech’s Viral Smash

Host Amy Mengel, Head of Marketing at readMedia, speaks with Steven Morris, Social Media coordinator at Georgia Tech, along with Matt Nagel, who leads media relations, and finally, Nick Selby, the sophomore who’s responsible for Georgia Tech’s now-infamous welcome speech given at its fall convocation. A video of Nick’s speech went viral and rocketed him to […]

Higher Ed Live - The AMA Symposium for the Marketing of Higher Education: A Preview!

Higher Ed Live – The AMA Symposium for the Marketing of Higher Education: A Preview!

Host Susan Evans, Senior Strategist at mStoner, speaks with fellow mStoner Strategist Deb Maue, as well as AMA program manager for the 2013 Symposium for the Marketing of Higher Education, Quinn Meyer and Executive Director of Marketing Communications for the University of California system Jason Simon about the 2013 AMA Symposium For the Marketing of Higher Education. AMA […]

Higher Ed Live - The Lifetime Engagement Model

Higher Ed Live – The Lifetime Engagement Model

Host Fran Zablocki speaks with Assistant Director of Editorial Services and Social Media at St. Lawrence University Meg Bernier, Social Media Coordinator at Oberlin College Ma’ayan Plaut and Business Intelligence Analyst at University of Denver Derek Duncan about future roles, responsibilities, and organizational structures of higher education communications professionals. The discussion centers around ideas for […]

Higher Ed Live - Higher Ed Flattening

Higher Ed Live – Higher Ed Flattening

Director of Web Services at the University at Buffalo and conference chair for the annual Higher Education Web Professionals Conference in Buffalo Mark Greenfield looks into the future of Higher Ed.

Higher Ed Live - Higher Ed Takes on SEO

Higher Ed Live – Higher Ed Takes on SEO

University of Vermont Web Strategist Tatjana Salcedo talks with Joshua Dodson, Search Engine Optimization Analyst at Eastern Kentucky University and Course Instructor for Higher Ed Experts.

Higher Ed Live - Crisis Management

Higher Ed Live – Crisis Management

MStoner Strategist Fran Zablocki talks with Chris Syme and Jonathan Bernstein about crisis management in higher ed.

Higher Ed Live - Learning by Doing: Competency Based Learning

Higher Ed Live – Learning by Doing: Competency Based Learning

Social media coordinator at Oberlin College Ma’ayan Plaut talks with Brent Capriotti of Pearson Learning Solutions. Brent is a Curriculum Consultant on Pearson’s Custom Curriculum team. His job is a mashup of instructional design, educational technology, R&D, and consultation in the higher education space.

Higher Ed Live - How to Get Your Users to Participate, Not Just Spectate

Higher Ed Live – How to Get Your Users to Participate, Not Just Spectate

Director of Integrated Communications at Elizabethtown College Donna Talarico is joined by Hillary Frazier, Senior Social Media Specialist at University of Michigan; Becca Ramspott, Communications Specialist at Frostburg State University in Maryland; and Ryan Maguire from University of Delaware. The show is all about how to get people to stop stalking and start talking. Yes, audience engagement–getting people […]

Higher Ed Live - What Students Want From Their College's Social Media Channels

Higher Ed Live – What Students Want From Their College’s Social Media Channels

Associate Director of Social Media and Web Design at Providence College Alana Riley leads a panel of Providence College students to discuss what they’re looking for from their college’s social media offerings. Joining Alana are Andres Taborda, Hayley McGuirl and Kara Flanagan.

Higher Ed Live - HighEdWeb Arkansas Recap

Higher Ed Live – HighEdWeb Arkansas Recap

Director of Web Development at the University of Central Arkansas Brent Passmore, and Director of New Media at Arkansas Tech University Carrie Phillips review the recent HighEdWeb Arkansas conference with guest Jeff Stevens.

Higher Ed Live - Onward and Upward or, Life After You Nail the Interview

Higher Ed Live – Onward and Upward or, Life After You Nail the Interview

Shelly Keith, Director of Digital Communications at the University of Mary Washington in Fredericksburg, Virginia brings you a show all about settling in and doing the work after you’ve made a job transition as well as the challenges, cultures, and trade-offs that make up the reality of life after you nail the interview. Joining Shelly […]

Higher Ed Live - Big Brand Thinking in a Small School Setting

Higher Ed Live – Big Brand Thinking in a Small School Setting

Michael Kiser, Vice President for Communications leads a panel discussion to sort through the best way to bring big brand thinking to small school settings. Joining Michael tonight are Melissa Farmer Richards, the assistant vice president for marketing and publications at Virginia Tech, Jeanne Mathews, the assistant vice president of public relations and marketing at Berry […]

Higher Ed Live - Online Marketing For Advancement Communications

Higher Ed Live – Online Marketing For Advancement Communications

Mallory Wood talks with Associate Director for Advancement Communications at Phillips Exceter Academy Mike Nagel about engaging alumni by telling and sharing great stories online so that they feel connected and excited enough to donate. Taken from the live broadcast July 18th, 2013   THANK YOU TO OUR SPONSORS: OMNIUPDATE OmniUpdate is the leading web content management system […]

Higher Ed Live - Using Social Media as a Customer Service Tool

Higher Ed Live – Using Social Media as a Customer Service Tool

Daniella Nordin talks with Suzette Gardner and Colby Anderson who comprise George Washington University’s Alumni Relations Social Media Team. Colby and Suzette share how best to use social media as a customer service tool, and discuss best practices, key services and benefits, and display some examples of using social media for customer service in alumni relations. Taken from the live […]

Higher Ed Live - The Augmented Classroom

Higher Ed Live – The Augmented Classroom

Doug Gapinski talks with Kyle Bowen, Director of Informatics at Purdue University, where he leads a development group focused on creating innovative applications within teaching, learning, and research. Kyle recently led development of Passport, a competency-based learning system that demonstrates academic achievement through customizable badges. Kyle is also the Co-founder and chief technology officer at Skyepack, an ed […]

Higher Ed Live Announces 2 New Channels!

Higher Ed Live Announces 2 New Channels!

Mallory Wood and Fran Zablocki welcome hosts and sponsors for Higher Ed Live’s two newest channels, Advancement Live and Solo Live, as well as the new host of Student Affairs Live, Mike Hamilton, and new sponsor, Higher One. Introducing Solo Live! Ron Bronson and Tonya Oaks Smith will take their blog into the universe of […]