Host of Advancement Live
Executive Director of Digital, Cornell University
Andrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.
This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. In this second episode in our 2027 series, we’re […]
This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. In this first episode in our 2027 series, we’re […]
In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn from George Mason University how engagement insight can help you think differently about your audience […]
Do you wonder how your email messages are performing? Are your communications hitting their mark? Or, are you turning people off to receiving emails from your institution? In this episode of Advancement Live, we’ll speak with the email lead at Cornell University and a strategist at iModules Software. They’ll discuss best practices for reviewing your […]
The initial episode of this series focused on quantitative and qualitative research tools. We discussed how to reveal actionable insights into the behavior of alumni audiences. In this episode, we’ll take a deep dive into a case study from the Annual Fund files. Learn from the annual fund at University of Chicago Booth School of […]
How well do you know your alumni audience? We have access to a broad range of quantitative and qualitative research tools. These approaches can produce deep and actionable insights. Nailing down the key insights requires the right approach to the right questions. On this episode of Advancement Live, we will talk through recent case studies. […]
Video content is more popular than ever. Is your Advancement operation taking full advantage of the medium? In this episode, guests from Embryo Creative, Boston University, and Temple University discuss how they have combined audience segmentation, smart scheduling and alumni & donor engagement strategies to produce videos and social media programs that deliver a better […]
Giving Days are short, intense online fundraising campaigns built to drive excitement and bring community members together to rally for a cause. Many colleges and universities have found these events to be great tactics for new donor acquisition, lapsed donor re-activation, and annual giving retention. Planning for these events is no small feat. The devil […]
Recognizing alumni are smart, opinionated, and care about their alma mater, Columbia University launched a new initiative in August 2015 where alumni were explicitly asked to be all of these things. A new volunteer opportunity for the Columbia Alumni Association (CAA), called Alumni Voices, pings thousands of alumni and take a survey once a month. Done […]
The world of alumni relations is in constant flux. In the midst of evolving audience expectations and a rapidly changing communications landscape, alumni relations professionals are tasked with cultivating relationships between alumni and their alma maters, as well as mobilizing those audiences in support of the institutions. In this episode, host Andrew Gossen discusses the […]
Measuring success of your digital efforts is critical for every institution’s strategy. Social media and web analytics can quantify traffic source and volume. However, these statistics along don’t help us answer questions of ROI in the same way that conversions metrics do. If we can link things like event registrations, memberships, and giving to particular […]
The Millennial Impact Project has been tracking the Millennial Generation and its involvement with causes since 2009. In this live broadcast, two advancement pros who work with Millennial constituents join host Andrew Gossen to break down the 2015 Millennial Impact Report and examine its implications for institutional advancement.
Organic reach is down. Pressure to deliver results is up. This episode explores how to use paid promotions on social media to get key content in front of essential audiences, using examples from Ithaca College and Cornell University. Andrew Gossen speaks with Ashley Budd and Mike O’Neill.
Can custom content help colleges and universities take their broad-based engagement and fundraising strategies to the next level? As concepts of personas and audience segmentation begin to pop up in higher ed communications, alumni affairs, and fundraising contexts, it’s clear that institutions sense opportunity in moving beyond conventional one-size-fits-all engagement strategies. But is differentiating between […]
Learn about Yale University’s volunteer-powered alumni social media ambassador program. In this episode of Advancement Live, host Andrew Gossen will speak with two of the volunteer leaders of social media for the Yale alumni community. Without software fees or involvement by IT staff, the Association of Yale Alumni has created a method to encourage alumni […]
Andrew Gossen speaks with GiveGab CEO, Charlie Mulligan about the intersection of digital media and volunteerism. Cornell University recently launched an online volunteer management platform, CUVolunteer, with GiveGab. Tune in to learn about using digital means to connect people to traditional volunteer roles. You’ll also hear ideas for exclusively digital volunteer roles, including online fundraisers.