Host of Admissions Live
Vice President for Enrollment Management, Bloomfield College
As Vice President for Enrollment Management, Adam Castro oversees the operations of the Offices of Admission, Marketing, and Student Financial Services. His areas of responsibility include development of recruitment, marketing, admission, and financial aid programs designed to recruit, admit and retain students at Bloomfield College. He has been at Bloomfield College since 2003.
Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), the ACT New Jersey State Council, NAFSA: Association for International Educators, and the Association of Independent Colleges and Universities in New Jersey (AICUNJ).
While college admissions marketing has become more digital and on-demand, the traditional campus visit experience remains a cornerstone in the decision making process. Colleges work tirelessly to create exciting and memorable campus visits, but most are only as good as the students leading the way. On this episode of Admissions Live, we sit down with professionals charged […]
May 1st, College Decision Day in America, is upon us. So to is College Signing Day, an annual celebration for college-bound students started by Michelle Obama and her Reach Higher initiative. Through the bettermakeroom.org website and popular social media hashtags #BetterMakeRoom and #ReachHigher, Reach Higher has increased awareness on college access and affordability and inspired […]
May 1st, decision day in college admissions, is right around the corner. While potential students are being inundated with messaging, some colleges have worked to cut through the white noise now associated with traditional communication plans by using text messaging. Initial results have shown that text messaging may not only be the new, preferred way […]
May 1st, the deadline for enrollment for many institutions, is right around the corner. Colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students’ “short lists” are longer than ever, creating and implementing effective accepted student yield strategies is a point of emphasis, […]
Historically, college and universities have been much more interested in policies and procedures than hospitality, entertainment, and customer service. That, of course, has changed at many institutions due to increased competition, a reduced supply of prospective students, and a need to stand out from the crowd. Hospitality has now become a buzzword in college admissions. […]
The announcement came in early fall 2015 and took the college admissions world by storm. The Coalition for Access, Affordability, and Success launched a new application for select institutions. The move sparked intrigue and plenty of questions about its purpose and goals. To that end, higher ed leaders, school counselors, students, and parents had a […]
So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It’s true. We work in a field where consistency is vital, yet often unattainable. Professionals at all levels find challenges getting in, staying in, and moving […]
It’s November so students are stressing about college applications and admission offices are pulling their hair out over numbers, funnels, and shaping their class. In 2013, the National Association of College Admissions Counselors (NACAC) reported that 32 percent of college freshmen applied to seven or more colleges – up 10 percent from 2008. It can […]
Nearly one million international students are currently enrolled at U.S. colleges and universities. In 2014/2015, international enrollment grew 10% over the previous year; the biggest jump since 1978.In this episode of Admissions Live, we will examine the current landscape of international recruitment and enrollment and emerging trends in a field that has quickly become a […]
The National Association for College Admission Counseling’s (NACAC) National Conference is the premier professional development and networking event for admission professionals and school counselors. In this episode of Admissions Live, we will meet the #nacac16 Local Advisory Committee and discuss everything you need to know before you head to Columbus, Ohio. Whether you are a […]
Early FAFSA and Prior-Prior Year (PPY) is officially here and challenges and opportunities for this recruitment cycle abound. In this episode of Admissions Live, we will demystify what PPY means for students, parents, and, especially, recruiters. Louis Hirsh, chair of NACAC’s Admissions Practices Committee and member of NACAC’s Steering Committee on Admissions Practices, Isaiah Tolbet, […]