Perhaps nowhere is the traditional meeting culture more prevalent than in higher education. If meetings are sucking the life out of you, your team, or your organization, this episode of Marketing Live is for you. Author Al Pittampalli will show you – as both a leader and attendee of meetings – the path to productive, energizing, and purposeful meetings.


Marketing Live is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and serves as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Al Pittampalli

Al Pittampalli is the author of Read This Before Our Next Meeting, a manifesto written in response to an antiquated meetings system, and the 2016 book Persuadable: How Great Leaders Change Their Minds to Change the World. Al started his career as an IT consultant for Ernst & Young where he advised Fortune 500 organizations all over the country. Now on his own, he helps organizations like NASA, Hewlett Packard, and Abbot Labs transform their organizational cultures. Al is a graduate of the NYU Stern School of Business.