July 25, 2014 12:46 pm


Another fiscal year is in the books, and Annual Fund programs throughout the country and around the world are reporting on final numbers and laying out plans for the upcoming year’s campaign.

In this show, originally aired on July 15, Marts & Lundy’s Devin Mathias and Rebecca Bramlett from the University of North Carolina shared thoughts on last year’s successes and challenges, as well as highlighting some noteworthy emerging trends. The basics of direct mail and calling programs are still essential, but new approaches such as crowdfunding and Days of Giving are becoming more common and will play a greater role in Annual Fund work in years to come.


This show was sponsored by


iModules Software is the leading constituent engagement management provider for educational institutions. iModules delivers an integrated, online platform that transforms how institutions strengthen constituent relationships and achieve fundraising success.


Andrew Gossen

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