Andrew Gossen talks with Joe Lyons of Cornell University and Devin Mathias or Marts & Lundy about trends, challenges, and opportunities in annual giving. This show aired on Tuesday, July 23rd at 1:00 p.m. Topics discussed by show guests included direct mail, phonathons, e-mail campaigns, social media, mobile, crowdfunding, and the need for more application of marketing fundamentals in audience research and segmentation.
Higher Ed Live is a network of live weekly web shows about higher education. Programming focuses on on the role of digital media in higher education, admissions, advancement and student affairs. Broadcasting live every Tuesday, Wednesday and Thursday, each week’s episodes feature exclusive interviews with professionals from colleges and universities across the country; journalists; consultants; and other thought leaders. Higher Ed Live offers viewers direct access to some of the best and brightest minds in higher education and allows them to share their knowledge and participate in discussions around the most important issues in their field. Read more ▸