Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this episode, we’ll recap the major themes and takeaways from this year’s conference.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan is in his 15th year with Indiana University, currently in a system-wide role as associate vice president for marketing, serving as marketing liaison to the flagship campus leadership and marketing community; working to develop, champion, and deploy the university’s brand strategy; and leading IU’s internal marketing agency. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He authors the University Advancement blog and is a past chair of CASE Indiana.
 

Guests

Heather Swain

Heather Swain is vice president for communications and brand strategy at Michigan State University. Heather, who joined the university as assistant vice president for university relations in 2006, served as interim vice president for university relations from 2010 until she was named to the vice presidency in 2012. She previously spent six years at Ball State University and five years at Indiana University.

Heather was co-chair of AMA’s 2016 Symposium for the Marketing of Higher Education, and she also serves on the CASE Commission on Communications and Marketing.

 

Christie Harper

Christie Harper is assistant vice president for university marketing at California Lutheran University, where she has served since 2012. She is responsible for defining, building, and enhancing the institution’s brand and leading integrated marketing initiatives for undergraduate and graduate admission, advancement, and athletics.

Previously she was president of Brand Endeavor, an independent brand strategy consulting firm.

Christie was a member of the AMA 2016 Symposium for the Marketing of Higher Education Committee.