The annual AMA Symposium for the Marketing of Higher Education is November 15-18 in Chicago. With more than 1,000 attendees, it is the largest event exploring the challenges and trends shaping marketing in higher education. In this episode of Marketing Live, conference keynote speaker Dan Dillon Jr. and conference co-chair Deb Maue will join host Rob Zinkan to preview #AMAHigherEd and the key topics and issues to be discussed.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing. He also served in campus-level roles there as Vice Chancellor for External Affairs and Assistant Dean for Advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
 

Guests

Dan Dillon Jr.

Dan Dillon Jr. is senior vice president and chief marketing officer at Arizona State University. He was appointed CMO in 2013 to lead branding and marketing activities across the university. Dan is a seasoned executive with more than 25 years in domestic and global general management roles in both the consumer packaged goods and restaurant industries. Previous senior roles included chief marketing officer for Outback Steakhouse and executive vice president and chief branding officer for Ruby Tuesday.

 

Deborah Maue

Deborah Maue is vice president for strategic marketing and communications at Columbia College Chicago. Prior to joining Columbia College earlier in 2015, Deb served as senior strategist at mStoner. She has also served as associate vice president for marketing strategy at DePaul University. Deb has more than 20 years of experience in consumer packaged goods and higher education marketing. She is co-chair of the AMA Symposium for the Marketing of Higher Education Committee.

 
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Rob Zinkan

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