The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing Live will start the #AMAHigherEd conversation early. Members of the conference committee, along with one of the presenters, will preview this year’s symposium and discuss critical issues that attendees will explore.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing. He also served in campus-level roles as Vice Chancellor for External Affairs and Assistant Dean for Advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
 

Guests

Paige Booth

Paige Booth is vice president for marketing and enrollment management at St. Edward’s University. Paige, who joined St. Edward’s in 2000, leads the university’s integrated recruitment and marketing efforts, orchestrating the resources of the offices of Admission, Student Financial Services, and Marketing to achieve the university’s strategic enrollment growth goals.

She is conference committee co-chair for this year’s AMA Symposium for the Marketing of Higher Education.

 

Binti Harvey

Binti Harvey is vice president for marketing and communications at Scripps College. Binti brings 20 years of experience in journalism, strategic communications, branding, public affairs, and organizational development to her role. She is responsible for stewarding Scripps’ brand and increasing its visibility through strategies that incorporate marketing campaign development and execution, executive communications, public relations, and public programs.

Binti serves on the conference committee for this year’s AMA Symposium for the Marketing of Higher Education.

 

Julie Zito

Julie Zito is assistant vice president, university marketing, at American University. She joined AU in 2014 to lead the marketing team and has more than two decades of experience as a strategic and creative marketing professional. Before transitioning to higher education, Julie spent more than 15 years in entertainment marketing, where she developed campaigns for Animal Planet and Discovery Channel.

Julie will give a presentation at the AMA Symposium for the Marketing of Higher Education titled “One Size Doesn’t Fit All: An Exploration of Mar-Com Operations Structures.”

 
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Rob Zinkan

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