As engagement efforts expand into the digital space, unique content hubs can provide a learning environment by curating and crowdsourcing content from alumni and faculty thought leaders. In this edition of Advancement Live, Kathy Kale, AVP, Alumni Relations at Santa Clara University will share their new site called “Illuminate,” and host Ryan Catherwood will share a similar site concept called, “HoosNetwork” that also features content from alumni bloggers and student employees.
Ryan CatherwoodRyan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.
Kathy Kale is Assistant Vice President for Alumni Relations at Santa Clara University