Icons, infographics, and interactive elements…they’re crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that’s all about encouraging alumni engagement, and they’ll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.

 

Episode Host

Kim Brown

Kim Brown

Kim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
 

Guests

Robin Torbron Warde

Robin Torbron Warde is Director of Alumni Engagement at Bryant University. A thirty plus year veteran of higher education – with earlier roles at Columbia, Brown and Wheaton College, Robin has found her passion in developing meaningful ways to connect alumni back to their alma mater. Robin and her team have refined a matrix to measure and track alumni engagement as part of an overall strategic plan. Her office connects alumni through integrated communications, involves alumni to insure student success, and promotes alumni leadership and innovation through creative programming.

 

Tyler Brum

Tyler is assistant director of alumni engagement at Bryant University. Tyler is responsible for maintaining the online and social presence of the Alumni Association through engaging posts that connect alumni, students, and the Bryant community. He also advises the Student Alumni Association; linking students with alumni, past, present and future. As a 2013 graduate of the University, Tyler works closely with Bryant’s young alumni networks, getting them involved both on and off campus.