Sharing a unified visual identity and message across disparate campuses is challenging. Learn from Berklee College of Music’s marketing leadership about the success of an ongoing branding initiative that touches degree programs, institutes, and other programmatic offerings. Their goal, a coherent brand experience that will reach a wildly diverse audience.
Amy JorgensenAmy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
Janelle is the director of marketing and external affairs at Berklee College of Music.
Magen Tracy is the associate director of social media and online at the marketing at Berklee College of Music.
Sarah Fleischmann is the online marketing and communications manager at Berklee College of Music.