What makes a great print edition of an alumni magazine? How do editors decide on a magazine’s cover, layout or new design elements? Where do alumni magazine stories come from, and how, if at all, should alumni magazines be used as vehicles for fundraising or the marketing of other university priorities?

For the answers to these questions and more, please check out this edition of Advancement Live with co-host Ryan Catherwood for a lively panel discussion with three industry pros.

Guests:

David Brittan, Editor – Tufts Magazine DavidB

David is drawn to magazines because they merge information and entertainment and because he loves big, pretty pictures. Editor of Tufts Magazine since 2006, he was previously managing editor of IBM’s Think Research and a senior editor of MIT’s Technology Review. His essays and articles have appeared in The New Republic, New Scientist, and many alumni publications.

 

Matt Dewald, Editor – Alumni Magazine at the University of Richmond ryan

Matt has been editor of the alumni magazine and the law school alumni magazine at University of Richmond in Virginia since spring 2012. Prior to UR, Matt was the editor of University of Dayton Magazine and a writer and editor for variety of other print, online, and social media outlets.

 

 

Dale Keiger, Editor – Johns Hopkins Magazine keigerhorizontal

Dale is the Editor of Johns Hopkins Magazine and publisher of the UMagazinology website — a service to the community of alumni magazine editors, writers, and designers by Johns Hopkins Magazine and the Johns Hopkins University Office of Communications. Dale has been with Johns Hopkins for almost 23 years.

 

Advancement Live is sponsored by iModules

Episode Host

Ryan Catherwood

Ryan Catherwood

Ryan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.
 
 
  • Sol Gittleman

    Let me assure you: a lead executive editor can transform one of these magazines. It has happened at Tufts. I have been here for fifty years and have seen it all: from mediocrity to first-rate quality work.