September 10, 2013 2:45 pm
On today’s episode of Advancement Live, Tom Dominick, Director of Digital Communication in Duke University’s Development Office took viewers on a tour of the fantastic Duke Forward campaign website. Daren Brabham, Asst. Professor at the Annenberg School of Communication and Journalism at the University of Southern California had some great ideas for higher education communicators and engagement professionals on using crowds and online communities to solve business problems. My mind was blown when he suggested we might try crowdsourcing powerful annual giving solicitation language from alumni!
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