In this edition of Advancement Live, host Ryan Catherwood and guest, Michael Sgro, Executive Director of Alumni Engagement at SUNY Cortland, discusses tactics for utilizing the Red Dragon Network to engage prospective students before they even reach campus. Engagement efforts continue at SUNY Cortland during the entire student experience and shape how alumni feel about the university on graduation day. Michael Sgro details a new type of engagement campaign called “Million Points of Pride” and how the alumni engagement team at SUNY Cortland will generate unique opportunities to engage and honor those commitments made by alumni, parents and friends of the University.
How do you focus your engagement efforts where it will have the most impact? Actionable Insights from iModules reveals who is, who isn’t, and who could be engaged online with your institution.
Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more. Check out mStoner’s latest ground-breaking book, Follow the Leader, authored by Dan Zaiontz and edited by Michael Stoner. Filled with insights, anecdotes, and profiles of leaders who have successfully used social media in their roles as college and university presidents, this book offers sound advice to novices and experts alike—and for those who advise them. We’re tweeting out a link now where you can learn more about Follow the Leader.
Ryan CatherwoodRyan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.
Michael is the Executive Director of Alumni Engagement at SUNY Cortland, as well as, Founder and Community Manager of Alumni Trending. He has over 18 years of community building experience including digital strategies.