Admission marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admission offices need to provide pertinent information, inspire, and make it easy for people to take action.

In this episode of Admissions Live, Ashley Budd joins us live from the CASE Summer Institute for Communication and Marketing where she is on the faculty leading a hands-on digital workshop. We’ll speak with Ashley about creating a marketing campaign plan and the role that digital strategies play in marketing communication.

 

Admissions Live is sponsored by NRCCUA

Episode Host

Nicole Lentine

Nicole Lentine

Nicole Lentine is associate director of admission at Champlain College. Along with recruitment goals and activities, she serves as community manager to prospective and admitted student social media communities, develops admissions and alumni partnership strategies, and develops events and visit programs for special populations. Nicole has over nine years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.
 

Guest

Ashley Budd

Ashley Budd is a digital strategist and designer working primarily with higher education and non-profit organizations. Through speaking, writing and research she offers insights into contemporary issues in enrollment, fundraising and communication technology.

Ashley is director of digital marketing for alumni affairs and development at Cornell University. Prior to joining the digital team at Cornell, Ashley spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. Ashley serves as producer and host on the Higher Ed Live network where she explores innovations and trends in higher education.

Ashley speaks around the US and internationally before non-profit groups and appears regularly at higher education conferences including Confab Events, NACAC, CASE, and HighEdWeb.