Admissions-First Mobile Strategy

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Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.

Taken from the live broadcast, June 19, 2012.

Topics discussed during the LIVE broadcast include:

  • Text messaging
  • Admissions-first mobile strategy
  • Admissions-first mobile content
  • Branding
  • Dos and Don’ts
  • Case studies
  • ROI
    … and much more

RESOURCES/LINKS

Rethinking Mobile in Higher Ed: An Argument for an Admissions-First Approach by Seth Odell
http://higheredlive.com/rethinking-mobile-in-higher-ed-an-argument-for-an-admissions-first-approach/

Browse screen shots of admissions-first mobile sites on the Mongoose Research Pinterest page:
http://pinterest.com/davemarshall/mongoose/

Mongoose Research – Leading Strategies for Mobile Communication in Higher Ed
http://blog.mongooseresearch.com/leading-strategies-for-mobile-communications-in-higher-education.html

ADMISSIONS-FIRST MOBILE WEB EXAMPLES

Champlain College
m.champlain.edu

Nazareth College
m.naz.edu/

St. Mary’s University
admission.stmarytx.edu

Gardner-Webb University
ug.gardner-webb.edu

 

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