You know that you’re producing compelling content; now how do you make sure that content is reaching the maximum number of eyes? Or if there’s a message you’d like to get out, do you have a reliable team at the ready to help you do just that? That’s where alumni social media ambassadors come in. In this episode of Advancement Live, Kim Brown chats with experts from the University of Chicago and Northeastern University about their ambassador programs—and what you should know if you’re looking to launch (or improve) one at your institution.
Kim BrownKim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
Yani works in digital communications at the University of Chicago—developing, executing, and measuring social media campaigns that align with overall institutional goals and campaigns. She oversees the social media ambassador program at UChicago, creating training materials and providing training to those ambassadors. Yani has degrees from Fisk University, Vanderbilt University, and Governors State University.
Jordana is associate director of social media at Northeastern University. In her role, she manages social media and works with key team members and departments to outline and drive comprehensive social media plans for various OAR and Advancement programs and initiatives—the social media ambassador program is one of those initiatives! Jordana is an alumna of Northeastern University.