May 1st, the deadline for enrollment for many institutions, is right around the corner. Colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students’ “short lists” are longer than ever, creating and implementing effective accepted student yield strategies is a point of emphasis, and competitive differentiation, in admissions.
In Monday’s episode of Admissions Live, we sit down with Jennifer Fellinger, vice president for public affairs and marketing at Hope College, to discuss how Hope stays ahead of the curve with their innovative approach to yield-based communication and events.
Adam CastroAs Vice President for Enrollment Management, Adam Castro oversees the operations of the Offices of Admission, Marketing, and Student Financial Services. His areas of responsibility include development of recruitment, marketing, admission, and financial aid programs designed to recruit, admit and retain students at Bloomfield College. He has been at Bloomfield College since 2003. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), the ACT New Jersey State Council, NAFSA: Association for International Educators, and the Association of Independent Colleges and Universities in New Jersey (AICUNJ).
Jennifer Fellinger is the vice president for Public Affairs and Marketing at Hope College. Before coming to Hope, Jennifer served three years as the vice president for marketing and communication at Saint Martin’s University in Lacey, Washington. Before that, she was the university’s director of communications.
Jennifer’s other professional experiences include serving as director of communications for the Association of Washington School Principals, assistant director of communications for the Washington State School Directors’ Association, an editor with F+W Publications in Cincinnati, Ohio and as a curatorial assistant in the Department of Prints, Drawings and Photographs with the Cincinnati Art Museum.