May 1st, the deadline for enrollment for many institutions, is right around the corner. Colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students’ “short lists” are longer than ever, creating and implementing effective accepted student yield strategies is a point of emphasis, and competitive differentiation, in admissions.
In Monday’s episode of Admissions Live, we sit down with Jennifer Fellinger, vice president for public affairs and marketing at Hope College, to discuss how Hope stays ahead of the curve with their innovative approach to yield-based communication and events.
Adam CastroAdam Castro currently serves as the Vice President of Admissions at Mercy College, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, marketing, branding, and analytics, and the Student Services Support Center. Prior to arriving at Mercy, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and NAFSA: Association for International Educators. He is also co-host of Admissions Live, a monthly professional development program on the Higher Ed Live network. A New Jersey resident, Adam received his master’s degree in Public Administration from Kean University and holds a bachelor’s degree in Journalism and Media Studies from the Rutgers University School of Communication and Library Studies.
Jennifer Fellinger is the vice president for Public Affairs and Marketing at Hope College. Before coming to Hope, Jennifer served three years as the vice president for marketing and communication at Saint Martin’s University in Lacey, Washington. Before that, she was the university’s director of communications.
Jennifer’s other professional experiences include serving as director of communications for the Association of Washington School Principals, assistant director of communications for the Washington State School Directors’ Association, an editor with F+W Publications in Cincinnati, Ohio and as a curatorial assistant in the Department of Prints, Drawings and Photographs with the Cincinnati Art Museum.