With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.
Rob ZinkanRob Zinkan has been with Indiana University for 15 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Niki Smith is associate director of communications and marketing at Drake University. She administers, moderates, and maintains Drake University’s social media presence, developing strategies to meet the university’s communications objectives. Drake University was named one of “6 Higher Education Brands Killing It With Content Marketing” in 2017 by the McGuire Editorial. Niki also directs the renowned Beautiful Bulldog Contest, which will enter its 40th year at Drake in 2019.