In the age of mobile phones and social media, digital video is more important than ever. But producing quality video content doesn’t have to be expensive or time consuming. Join five higher ed video professionals as they share tips and tricks for filming, editing, scoring, publishing and tracking video success. walk away with ideas and tools you can use right away in your work.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guests

Jenny Boone

Jenny Boone writes news and information and assists with social media, video interviews, media relations and student interns as a public relations specialist for Roanoke College’s Public Relations Office.

Previously, Jenny was a business reporter, columnist and blogger at The Roanoke Times. She holds a master’s degree in journalism from Northwestern University and a bachelor’s degree in English from Roanoke College.

Aside from her day job, Jenny teaches journalism courses as an adjunct college instructor and advises Roanoke College’s student newspaper.

 

Diana Williams

Diana Williams is the digital editor and strategist for BackStory, an American history podcast. She creates, curates and edits content for all of BackStory’s digital platforms and communicates news and information about and for the show to all interested stakeholders including listeners, donors and external media.

Williams was most recently with University of Virginia’s Office of Communications. She brings more than five years of experience in higher education communications with a keen interest in digital presence management to her role. She is a new media professional with an MA in journalism and public affairs from American University.

 

Jim Goodwin

Jim Goodwin, Digital Media Producer at Washington & Lee University

 

Tiffany Broadbent Beker

Tiffany Broadbent Beker is the Director of Digital Marketing for University Advancement at William & Mary, leading the office’s efforts in strategy, analysis and management of social media, email marketing, web, and digital applications. She has presented at conferences including HighEdWeb, CASE Social Media & Community, Higher Ed Experts’ Higher Ed Social Media Conference, and the College Communicators Association of Virginia and the District of Columbia. She also serves on W&M’s College Communication Committee and Social Media Users Group (SMUG).

 

Lee A. Graff

Lee Graff works with the video production team at Shenandoah University.  In his life he has been a fast food worker, herpetologist assistant, daycare worker, substitute teacher, commercial producer, documentary film maker, news videographer, photographer, and overall storyteller.  In recent years, his work at Shenandoah University has included analytical analysis concerning the videos the Office of Marketing & Communication produce and how (and why) they are watched on social media.  He lives in West Virginia with his wife and three children ages 15, 10, and 5 (mostly because he only wanted one kid in college at a time).

 

Lisa Crawford

Lisa Crawford, Director of Multimedia & Video at William & Mary

Lisa studied Broadcast Journalism at Virginia Commonwealth University. She has previous experience as the Senior Producer at VCU-TV/HD, where she created two Emmy Award winning documentaries.

She also has freelance experience on films like Steven Spielberg’s Lincoln and National Geographic’s Killing Lincoln.