March 31, 2014 9:29 am

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Higher Ed Live guest host Stephanie St.Martin from Boston College speaks with Cara Rousseau and Amanda Peralta about social media campaigns at Duke University, Erin Supinka a current student and social media ambassador from Rochester Institute of Technology and Sean Casey, video producer from Boston College.

Taken from the live broadcast, March 27, 2014.

Topics discussed during the LIVE broadcast include:

  • Social media campaigns
  • Custom graphics
  • Photo contests
  • Student generated content
  • Student perspectives
  • Video production

…and more!

RESOURCES
Crowd-sourcing campaigns: One Day at Duke, photo walks, #DukeFall #dukespring #MyDukeRoom #BlueDevilLove
https://www.youtube.com/watch?v=AZHkvw6UaZs
http://onedayatduke.com/
http://dukebluedevillove.tumblr.com/
http://instagram.com/p/kahlUwoY69/
http://statigr.am/tag/dukespring/
http://statigr.am/tag/mydukeroom/

Visuals on social platforms: Weekly series, #DukeSelfie #ThrowbackThursday
http://instagram.com/p/lV9ntoIY6Q/
http://instagram.com/p/j92QAcoY0V/

Planning your editorial calendar like a Google Doodle: https://spotlight.duke.edu/socialmedia/2014/03/26/nerdy-holidays-for-higher-education/

Hangouts OnAir for media relations: Student chats using Google+ Hangouts On Air for yield in April
https://www.youtube.com/watch?v=r5Fi_GZ-Ijk
https://www.youtube.com/watch?v=HokVt5DelQo

Video Production: The Making of ‘Happy’
VIDEO: http://bit.ly/1o8ux89 )
The whole story: http://www.bc.edu/content/bc/publications/chronicle/FeaturesNewsTopstories/2014/news/boston-college-happy.html

THANK YOU TO OUR SPONSORS

mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more. Sign up for their free webinar on March 27, Overheard in Higher Ed Circles: 6 things that drive us mad, presented by senior strategist, Susan T. Evans. Register Now

Omni Update, the leading web CMS provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus CMS users around the globe. OU Campus is secure and scalable with great tools and features, plus deployment flexibility. So if you need a CMS, check it out at omniupdate.com.

Formstack, Higher ed marketers: get the tools you need to start capturing data with online forms. Download Formstack’s free Higher Ed Forms Kit. Access e-books, how-to papers, pre-built forms and fun extras to collect more responses online. Click the “Formstack for Higher Education” button at formstack.com.