Your institution has a YouTube channel and you’ve been uploading video for years, so now what? Who’s really watching them, and is it really making a difference?

Sharing case studies and best practices from across the industry, this hour long conversation explores the true role of web video in higher education marketing. From targeted program-specific offerings to campus tours and alumni testimonials, we explore one of the most miss-understood marketing mediums, and shed light on how to make it work for you. Read more ▸

Missouri University of Science and Technology’s Andrew Careaga joins Higher Ed Live to discuss the role of public relations in higher ed. Our conversation covers everything from the decline of traditional news media to disintermediation, online newsrooms, crisis communications and the PR’s role in managing social media in an institutional setting. Read more ▸