6 Tips for an Accessible Content Strategy

6 Tips for an Accessible Content Strategy

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This post is sponsored and written by Formstack, an easy-to-use online form building solution.

In higher education, maintaining a Section 508 compliant web presence is essential. However, many people assume that a website’s accessibility is the programmer’s responsibility. You might be surprised to learn that content can also impact accessibility. People with visual, hearing, motor, or cognitive disabilities need to navigate your website. Also, they need to understand your content. With attention to a few key areas, you create marketing content that is both high quality and accessible. Read more ▸

Marketing Live Preview: Tell Our Story Better

Marketing Live Preview: Tell Our Story Better

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We’ve all heard it. It’s the refrain from passionate board members, senior administrators and others in the university community that oversimplifies and undervalues our role as marketers. Read more ▸

Advancement Live Preview: Getting Appointments & Making the Ask

Advancement Live Preview: Getting Appointments & Making the Ask

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On Tuesday, August 26, at 1 p.m., Advancement Live co-host Ryan Catherwood has Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on providing tips for fundraising professionals, particularly those working at the annual giving level, as they work to set appointments and prepare to make one-on-one solicitations with donors and prospects.

Please be sure share this post and broadcast feature with any development colleagues that might not typically watch Advancement Live.

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Digital Accessibility

Digital Accessibility

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Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging. Read more ▸

8 Ways to Collect Data & Measure Individual Digital Engagement

8 Ways to Collect Data & Measure Individual Digital Engagement

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Over the last year, we’ve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations as a precursor to giving over time. I outlined some of the approach in “8 Constructs to Developing a Digital Engagement Strategy.” I guess I like the number 8, huh? Read more ▸