How to Manage Social Media in Higher Education: A Guide for Campus Administrators

How to Manage Social Media in Higher Education: A Guide for Campus Administrators

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Managing Social Media in Higher Education is no easy task. There is a lot of pressure to stay on top of current trends and strategies, maintain consistency in many channels, and ultimately build genuine digital relationships with our students that result in brand loyalty. Liz Gross, author of “How to Manage Social Media in Higher Education: A Guide for Campus Administrators”, joins us to give insight and tips on how to succeed in the fast-paced world of social media management. Read more ▸

Digital Leadership Rockstars

Digital Leadership Rockstars

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Keeping up with email, technology, and social media in today’s world can be a little like drinking from a firehose. Despite the challenges, there lies tremendous potential for digital leadership. The platform, whether LinkedIn, Twitter or Pinterest, doesn’t matter. Today’s most progressive leaders are recognizing and leveraging the benefits of being digital. For those who dismiss technology as a distraction, it’s time to stop making excuses, learn enough to make informed decisions, and focus on the future. Read more ▸

Help Seniors Say “Yes!” to Your School with Online Forms

Help Seniors Say “Yes!” to Your School with Online Forms

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Everyone knows the gist of those wedding dress reality shows. After trying on two or three dresses to no avail, the bride finds THE dress, which is usually accompanied by a few tears.

While college admissions doesn’t involve nearly as much glitter as those wedding shows, most prospective students check out a few schools before committing to one. And like those shows, each student is different when it comes to their eagerness to find THE college. Read more ▸

Five Unique Data Fields For Admissions Marketing and Tracking

Five Unique Data Fields For Admissions Marketing and Tracking

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Monday, December 8, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

On this episode, members of the recruitment offices at Saint Joseph’s University discuss how they are on the path to collecting better and more accurate admissions data in order to become better marketers and recruiters. Guest host Melissa Calder, Associate Director of Media & Communication, counts down use cases for big data in enrollment marketing with colleagues Kelly McGlynn, Assistant Director of Admissions and Yoftahe Zewdu, Assistant Director of Marketing for graduate admission in the College of Arts & Science.
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Unlocking Internal Campus Communications Through Social Network Analysis

Unlocking Internal Campus Communications Through Social Network Analysis

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Monday, November 13, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

Guest host Susanna Williams speaks with Zack Johnson from Syndio Social. Social network analysis is catching on as a management tool in corporations who seek to understand how information and influence work within their companies. A growing number of higher education institutions are starting to turn to this model now to better understand how to communicate to their faculty and staff members. Join guest host Susanna Williams to learn more about this intriguing tool and how campuses around the country are working with it. Read more ▸

Big Announcement: EDUniverse and Higher Ed Live to Merge

Big Announcement: EDUniverse and Higher Ed Live to Merge

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mStoner Inc. announced today that it is merging EDUniverse with Higher Ed Live, higher education’s top source for free, weekly, professional development. Both sites are owned and produced by mStoner Inc., a marketing communications agency focusing on higher education brand strategy, design and development. See the official press release and our latest post on mStoner.com.
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Customer Service

Customer Service

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Originally aired: Monday, December 1 at 1:00pm ET

Thinking of students and parents as “customers” has become something of a dirty word in admissions, but as the “front door” for our schools, it’s important that we understand the importance of good customer service. Admissions Live host Chris D’Orso and guests Karen Full, Rick Montgomery, and Bob Longmire from Longmire & Company discuss their recent survey on how parents’ and students’ college search habits change based on their interactions with us.

PDF link to the Longmire & Co study: Pre-Enrollment Service Study: How customer service delivery during the recruiting cycle influences enrollment

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Trans* Inclusion on Campus

Trans* Inclusion on Campus

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Wednesday, December 3rd at 1:00pm ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

How gender inclusive is your campus? Are you including the “T” when you think about LGBTQA students? What policies, practices, and programs help foster a campus climate that is welcoming and inclusive of trans* and genderqueer student success? As more gender nonconforming students come to campus, the role of creating trans* inclusion often falls to student affairs.

On this episode of Student Affairs Live, host Heather Shea Gasser connects with four experts, scholars, researchers, and student affairs educators to discuss trans* inclusion on campus.  Joining Heather are Genny Beemyn, Koda HendricksonZ Nicolazzo, and Petey Peterson.
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Working With Faculty

Working With Faculty

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On this episode of Marketing Live, host Tim Jones talks with Melissa Calder about involving faculty in as many aspects of higher education marketing as possible, from undergraduate and graduate recruitment to thought leadership and content marketing.

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