New Research from Formstack and Higher Ed Live: “Is Your University Ready for a CMO?”

New Research from Formstack and Higher Ed Live: “Is Your University Ready for a CMO?”

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Higher ed marketing has been shifting away from traditional roles and tactics. More and more universities are hiring Chief Marketing Officers, or CMOs.

Formstack, sponsor of our Marketing Live channel, wanted to see how CMOs are affecting change at the university level. So we teamed up with their crew to survey over 550 higher ed professionals, including many Higher Ed Live followers!

This new report – “Is Your University Ready for a CMO?” – reports the findings of Formstack’s survey. The data reveals whether schools with marketing leadership are more successful than those without it. In addition, the report shows how marketing technology is shaping the future of higher ed marketing.

Some key findings:

  • 35% of universities currently have a CMO
  • 79% of universities with a CMO have a strategic marketing plan, compared to 53% of those without a CMO
  • Universities with marketing leadership are 21% more likely to use cutting-edge marketing technology
  • Paid digital media and social media are the top two areas where university professionals want to put their marketing resources

Want a copy of the complete report? Visit formstack.com/CMOreport to download it free.

Diversity: Rhetoric to Reality

Diversity: Rhetoric to Reality

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Wednesday, November 19th at 1:00pm ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

 

Ask 10 people for a definition of diversity and you may get ten different answers. When values and concepts are difficult to define, measuring them can be elusive. At a recent B1G, PAC10, BIG12 union and activities directors conference, Marsha Herman-Betzen, the Executive Director for the Association of College Unions International (ACUI), shared the association’s recent Diversity and Inclusion (D&I) report which looked at specific indicators and made recommendations Read more ▸

Advancement Live: What Makes a Great Print Edition Alumni Magazine?

Advancement Live: What Makes a Great Print Edition Alumni Magazine?

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What makes a great print edition of an alumni magazine? How do editors decide on a magazine’s cover, layout or new design elements? Where do alumni magazine stories come from, and how, if at all, should alumni magazines be used as vehicles for fundraising or the marketing of other university priorities?
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#ColumbiaGivingDay 2014 Recap

#ColumbiaGivingDay 2014 Recap

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Columbia’s third Columbia Giving Day raised $11,064,924 in 24 hrs. on October 29. That’s approximately $3 million more than was raised during Columbia Giving Day 2013. As they continue to explore this space and consolidate their position of leadership, Columbia is proving that Days of Giving can be much more than just one-off novelties for colleges and universities. Rather, it seems possible that they may have real value as annual programs that productively engage campus partners and external constituencies alike. Read more ▸

Thought Leaders in Ed Tech: The InSpark Science Network

Thought Leaders in Ed Tech: The InSpark Science Network

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Monday, November 10, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

Host Ashley Budd speaks with Dr. Dror Ben-Naim and Ariel Anbar. Dror previously led a research group in Intelligent Tutoring Systems and Educational Data Mining at the University of New South Wales in Sydney Australia, and is now an educational technology thought leader and founder of Smart Sparrow – an adaptive eLearning platform. Ariel is a President’s Professor in the School of Earth & Space Exploration at Arizona State University. Together they are establishing the InSpark Science Network, a consortium of science educators dedicated to creating rich, adaptive courseware to improve student success in science courses with traditionally high failure rates. Read more ▸

Using Video for Recruitment

Using Video for Recruitment

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Originally aired: Monday, November 3rd at 1:00pm ET

Admissions Live host Chris D’Orso and guests Melissa Dix and Amanda Frisbee discussed how Beloit College is doing some cutting-edge work with video, both on their homepage and with their student teams.
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Media Planning & Buying: The Marketing Blueprints of Higher Education

Media Planning & Buying: The Marketing Blueprints of Higher Education

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Thursday, October 30, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

If you were building a house, you’d invest in a blueprint and floor plan that resulted in the right layout and features you’d want in your home, right? Well, if your home is your college marketing strategy, then media planning and buying is your blueprint and floor plan for creating the right marketing message through the exact channels that will reach your specific audience. On this episode of Marketing Live, guest host Jeremy Fern and Gabriel Cohen discuss what media planning and buying can do for colleges and universities, what’s happening in the industry, and offers a list of must-dos you can take home with you. Read more ▸

Digital Engagement: Regional Alumni Group Instagram Contest

Digital Engagement: Regional Alumni Group Instagram Contest

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Our Engagement & Annual Giving team within University Advancement at the University of Virginia works to create inroads and contacts by supporting over engagement activities all over the world through the UVaClub, Lifetime Learning and Cavalier Travels programs. Reaching an all-time high in the 2014 fiscal year, 19,000 individuals registered for almost 1,400 events, resulting in total of 31,500 registrants.
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New Study: How CRMs Are Shaping Higher Education

New Study: How CRMs Are Shaping Higher Education

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The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle management is a practice near and dear to our hearts here at Higher Ed Live, where we strive to break down institutional silos that exist among higher education institutions, particularly in the areas of admissions, student affairs, advancement and marketing. Read more ▸

Reframing Disability Identity on Campus

Reframing Disability Identity on Campus

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Wednesday, November 5th at 1:00pm ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

If student affairs divisions were to reframe disability from a medical/deficit model to an inclusive social action/identity model, how would that impact the development of services and programs? Further, can student affairs provide leadership in challenging the prevalence of ableist messages that result in patterns of discrimination, stereotyping, and prejudice on campus?  What skills, knowledge, and values do student affairs educators need to develop in order to create social action and reframe disability as a part of an inclusive and equitable campus community? Read more ▸