Our colleges and universities have lots of alumni that want to be more engaged. Figuring out how to reach these alumni in a way that works for them is a huge priority because we want to grow our participation numbers. For the most part when we talk about participation under engagement we’re referencing event attendance. But as our regional club or chapter programs and reunions start to mature it’s getting harder and harder to move the needle with respect to year over year attendance data. So how do you get alumni engaged that aren’t interested in sharing cocktails at regional chapter events or don’t want to come back for reunions? What are the alternatives? Read more ▸