Advancement Live : Alumni Association Membership Marketing

Advancement Live : Alumni Association Membership Marketing

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Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these memberships, administrators have gotten creative with how they get alumni to join and renew each year. Advancement Live co-host Ryan Catherwood will explore best practices in alumni association membership marketing with Adrienne Darrah from the University of Oregon Alumni Association.
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Higher Ed Info: The Importance of IA in UX

Higher Ed Info: The Importance of IA in UX

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Thursday, July 17, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

How do we organize our information for our audiences? Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of information architecture (IA) for an optimized user experience (UX).

Join the broadcast LIVE and participate in the discussion on Twitter at #HigherEdLive at 1 p.m. ET on Thursdays. Watch the video replay in syndication or listen to the podcast here and on iTunes. Read more ▸

Harnessing World Events

Harnessing World Events

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Tuesday, July 7, 2014 at 2:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university. Read more ▸