Handling Transition at the Top

Handling Transition at the Top

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If you stay in this business for any length of time, you’re bound to go through a presidential transition. Host Michael Kiser speaks with Dan Lundquist, education consultant and vice president for external relations at The Sage Colleges, about how to prepare and plan for the inevitable. Read more ▸

Getting Started with Big Data

Getting Started with Big Data

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For decades, Advancement shops have served their institutions well by extracting maximum value from a very limited set of data. We have worked effectively with data points related to the student experiences of alumni — class year, degree type, area of study, extracurricular activities, and so on. And we’ve supplemented that with data about giving and engagement history, as well as information from third-party sources about things like giving capacity. Taken together, these data points make possible some basic audience segmentation, and a certain amount of targeted engagement and solicitation strategies. However, one of the most dramatic aspects of the Digital Revolution has been an explosion in the volume and variety of data available about group and individual behavior. What are the implications of the arrival of Big Data for Advancement? Read more ▸

Part 2: A New Approach To Digital Fundraising

Part 2: A New Approach To Digital Fundraising

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In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as a component of a 36-hour fundraising event themed around Thomas Jefferson’s Birthday Celebration (#TJBDAY). Read more ▸

Admitted Student Communities

Admitted Student Communities

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In this episode of Admissions Live, host Nicole Lentine discusses the best techniques to manage admitted student communities with Lougan Bishop, Social Media & Digital Marketing Specialist at Belmont University, Meghan Bates, a student at Texas State University, and Mark Rothbaum from Varsity Outreach. Tune in as they discuss strategies for connecting with admitted students through dedicated groups, apps, and more. Read more ▸


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